Point Flottant

Point Flottant was a Paris-based creative studio specializing in high-end 3D animation, photorealistic CGI and motion design. Founded in 2011 by Mattias Peresini, it originally operated as Mattrunks Studio before adopting the Point Flottant brand in 2021. The commercial studio permanently closed in 2026 after fifteen years of production.

Its work focused on bringing products and brand concepts into carefully constructed digital environments. Fine watchmaking, cosmetics, fragrance, fashion and jewelry formed a substantial part of its practice, with projects ranging from detailed product visualizations to animated advertising films and seasonal campaigns. Reflective materials, glass, intricate mechanical objects and fluid effects were recurring elements of its visual work.

The studio combined creative direction and concept development with modeling, texturing, shading, lighting, animation and compositing. Its production capabilities supported both individual product presentations and broader campaign imagery, including broadcast design and motion graphics. Character and environment modeling also featured in its commercial work, extending its practice beyond isolated product renders.

Across its commercial history, Point Flottant delivered more than 500 projects for over 80 brands. Its portfolio included campaigns and animations for Lancôme, Parfums Christian Dior, Kérastase, Roger Dubuis, Louis Vuitton, Prada and Van Cleef & Arpels. The studio worked directly with brands and through advertising agencies, adapting its CGI production to luxury, beauty and consumer campaigns.

Alongside conventional films and animated imagery, Point Flottant explored interactive formats. Its work included the Chanel J12 virtual reality experience and the augmented reality trailer for Ubisoft’s The Division 2: Echo. These projects extended its visual production into immersive experiences and real-time interaction.

The commercial studio developed alongside the earlier Mattrunks educational venture, which began in 2007. That educational history preceded the dedicated production business; the studio’s fifteen-year commercial lifespan ran from 2011 to 2026.