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MAS5

Maskeline

Creative & Production
Open roles
0
Founded
2013
Employees
1-10
Offices
2

About Maskeline

Maskeline is a Spanish audiovisual production company working across feature films, documentaries, advertising and music videos. Founded in 2013 through an alliance between Luna de Ítaca Producciones, Mister Cinema and 24 FPS Producciones, it combines creative development, production and technical services. Its operations in Murcia and Madrid support projects for Spanish and international markets.

The company produces and co-produces fiction features, short films and documentaries, including international collaborations. Its feature work includes the thriller Últimas voluntades (2023), directed by Joaquín Carmona Hidalgo, the comedy Bellezonismo (2019), and the Spanish–Peruvian co-production La Pampa (2022). Documentary productions include La Guitarra Vuela: Soñando a Paco de Lucía, Narciso Yepes, El Origen, Emilio Pérez Piñero: El arquitecto and Detrás: Lo que no vemos de lo que vemos.

Advertising and music

Maskeline develops commercial campaigns, branded content, promotional teasers and corporate videos. Its capabilities include creative concept design, digital cinematography, 2D animation and motion graphics, supporting both filmed productions and graphic content for brands and institutions. The supplied portfolio includes work for IKEA, Repsol, Atresmedia, llaollao, Intex and D.O. Jumilla. Music video production and directing form another part of its work, with projects for artists including Sergio Dalma, Rosa López, Second and Cepeda.

Production support and financing

Alongside its own productions, Maskeline provides practical support for shoots in the Region of Murcia and Madrid. Services cover location scouting, filming permits, technical crew recruitment, equipment rental coordination, casting and production logistics. This connects its filmmaking work with services for visiting productions and co-production partners.

The company also advises on Spanish audiovisual tax incentives, regional rebates, cultural patronage and production financing. Its investment services support private participation in audiovisual projects and the development of international co-productions. Across these activities, Maskeline serves film and television producers, commercial advertisers, record labels and public institutions, combining content production with the operational and financial support needed to bring projects into production.

More about Maskeline

Leadership and operating model

  • The report identifies Alejandro Rius Navarro as CEO and executive producer, Alejandro Rius Galindo as president, Fina Martínez as secretary and partner, and Javier Urosas as partner.
  • A small core production and administrative team scales with project-based freelance technical crews and talent.

Historical milestones and collaborations

  • Alejandro Rius founded Luna de Ítaca Producciones in 2005 and Mister Cinema in 2010, before their participation in Maskeline's formation. Fina Martínez and Javier Urosas came from 24 FPS Producciones.
  • The partners established DØ Postproduction in January 2017 as an independently operated post-production and visual effects studio.
  • In December 2025, Maskeline and Twin Freaks Studio launched Murcia Production Service – Maskefreaks, bringing together scouting, crew management, stages, equipment and international tax-credit assistance for regional shoots.
  • The company initially used an economic interest grouping structure and converted to a limited liability company on November 27, 2015; the transformation was registered on February 4, 2016.

Notable credits

14 credits
  • Últimas voluntades (2023)
  • Bellezonismo (2019)
  • El Criminal
  • La Pampa (La historia de las niñas olvidadas) (2022)
  • Mar (2021)
  • La Guitarra Vuela: Soñando a Paco de Lucía (2016)
  • Narciso Yepes
  • El Origen
  • Emilio Pérez Piñero: El arquitecto
  • Detrás: Lo que no vemos de lo que vemos (2021)
  • Merry Little Christmas
  • La primera piedra
  • 100 vendimias en familia
  • Esencia

Offices

Where Maskeline is based

2 locations
  • Murcia Headquarters

    Headquarters
    Calle Ermita de los Remedios, 11–13, 30006 Puente Tocinos, Murcia, SpainMurcia, Region of Murcia, Spain

    Registered company headquarters, post-production installations, executive management and regional production base.

  • Madrid Office

    Calle de Goiri, 3, 28039 Madrid, SpainMadrid, Comunidad de Madrid, Spain

    Commercial representation, production branch and central production office.

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