Marvel Games

Marvel Games is Disney’s interactive entertainment division for Marvel’s character and story universe. It licenses Marvel intellectual property and provides creative oversight for games made with external development and publishing partners across console, PC, mobile, and virtual reality.

Rather than operating as a large internal game-development studio, the division works as a focused creative, production, and business hub. Its teams support partners from early concepts through development, launch planning, and ongoing live-service alignment, with an emphasis on character authenticity, narrative direction, game-design feedback, and consistent stewardship of the Marvel brand.

Partnership-led game development

Marvel Games’ modern operating model centers on long-term collaborations with independent and first-party developers. Following a strategic shift in 2014 away from short-cycle film tie-ins, it has supported original game narratives and distinct gameplay approaches while retaining Marvel’s creative involvement.

Its portfolio includes collaborations behind titles such as:

• Marvel’s Spider-Man, Marvel’s Spider-Man: Miles Morales, and Marvel’s Spider-Man 2
• Marvel Snap
• Marvel’s Guardians of the Galaxy
• MARVEL Contest of Champions
• Marvel Rivals
• Marvel’s Iron Man VR

The division also supports projects including Marvel’s Wolverine, Marvel 1943: Rise of Hydra, MARVEL Tōkon: Fighting Souls, MARVEL Cosmic Invasion, and Marvel’s Deadpool VR.

Disney games framework

Marvel Games was formally established in 2009 as Marvel’s dedicated interactive-media and licensing brand. After Disney reorganized its Marvel business units in 2023, Marvel Games became part of Disney Games Group within Disney Entertainment, alongside other Disney game brands.

The team’s remit combines IP licensing, external production management, creative direction, multiplatform publishing partnerships, promotional coordination, and franchise stewardship. This structure lets specialist development partners build games in their own disciplines while Marvel Games helps connect those experiences to the wider Marvel universe and Disney’s global entertainment ecosystem.