Marks

Marks is a global brand creation, packaging design and consumer experience agency within Propelis Group. It combines brand strategy, design, content creation and production capabilities for consumer-facing brands across physical and digital touchpoints.

Originally established in Belfast in 2012 as Marks Design, the business became part of SGS International in 2014–2015. In 2019, SGS & Co brought Marks together with Webb deVlam, Armstrong White, Traffik and 5Crowd under the unified Marks brand, creating an integrated agency model spanning strategy, creative development, design adaptation and scaled content delivery. Since the 2025 formation of Propelis Group, Marks has served as the group's creative and consumer experience agency.

Capabilities

• Brand strategy and insight: positioning, audience insight, naming, architecture, trend foresight and design systems.
• Brand and packaging design: visual identity, packaging graphics, structural packaging, adaptive rollouts and production-ready artwork.
• CGI and content solutions: 3D product and packaging modelling, lighting, texturing, look development, photorealistic rendering, compositing, retouching and asset-library management.
• Campaign and experience: integrated campaigns, retail marketing, point-of-sale communications, social content, motion graphics and experiential activations.

Its Toronto-based Content Solutions capability translates physical packaging into photoreal virtual assets for e-commerce and retail marketing. Across the wider Propelis network, Marks works alongside specialist businesses in private-brand design, packaging production, retail activation and workflow technology.

Marks' portfolio includes packaging, brand identity and consumer-experience work for companies including Mars Wrigley, Starbucks, Kraft Heinz, Albertsons, Sobeys, Cadbury, Simple, Dettol and Sensodyne. Projects cited in the research include a Mars Wrigley packaging and visual-identity refresh, Starbucks ready-to-drink coffee activation in China, Mayenda Tequila's visual language and packaging, and Heinz Pasta Sauces packaging redesign.

The agency serves consumer packaged-goods markets including food and beverage, beer, wine and spirits, beauty and personal care, health and wellness, retail private label, toys and other consumer products.