Marcom LA
- Open roles
- 0
- Founded
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- Employees
- 201-500
- Offices
- 1
About Marcom LA
Marcom LA is Apple’s in-house creative and Marketing Communications group dedicated to its Services business. Based in Southern California, the team develops creative strategy, advertising and brand storytelling for Apple’s subscription platforms, digital services and entertainment offerings. Its remit differs from the centralized worldwide Marcom organization’s work on hardware launches and corporate brand platforms.
The group supports services including Apple Music, Apple TV+, Apple Sports, the App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps and iCloud. Its work connects these services with entertainment, sport, gaming and everyday consumer experiences, translating product and platform priorities into campaigns for global audiences.
Creative work
Marcom LA’s capabilities span brand strategy, creative direction, art direction, visual identity, motion graphics and integrated campaign production. Campaigns extend across digital and social channels, broadcast, print and out-of-home media. The team also develops promotional work around entertainment launches, live cultural events and sports partnerships.
Supported examples include marketing for the Apple Music Super Bowl Halftime Show, the introduction of Messi to MLS Season Pass, Apple Pay campaigns and integrated branding across Apple’s Services portfolio. These projects reflect the group’s emphasis on connecting service brands with contemporary culture and major audience moments.
Organization and development
Marcom LA operates within Apple Inc. rather than as an independently incorporated agency. The report places its formation around 2018–2019, alongside Apple’s expansion in Culver City and the growth of its Services creative operations. Its primary base is part of Apple’s entertainment and media campus, placing the group within the company’s broader Southern California production environment.
More about Marcom LA
Corporate oversight
The report identifies Tor Myhren as Vice President, Marketing Communications, and Greg Joswiak as Senior Vice President, Worldwide Marketing, within Apple's corporate leadership. These are worldwide responsibilities rather than separately identified Marcom LA leadership positions.
Collaborative production
Marcom LA brings together brand managers, creative directors, art directors, copywriters and creative operations specialists. They work across Apple Services product engineering, digital marketing teams and external agencies.
A recurring collaborator is TBWA\Media Arts Lab, established in 2006 under TBWA Worldwide to serve Apple exclusively. The collaboration includes major cultural initiatives and co-produced campaigns.
Industry recognition
Submerged received a Grand LIA at the 2025 London International Awards. The project was co-credited to TBWA\Media Arts Lab, Los Angeles, Apple Marcom, Cupertino, and Apple Marcom, Los Angeles; the recognition should be understood as shared project recognition.
Notable credits
5 creditsOffices
Where Marcom LA is based
- 8777 Washington Blvd, Culver City, CA 90232, USACulver City, California, United States
Apple Culver City Campus
Primary home base for Marcom LA and a Southern California production and marketing hub for Apple Services.
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