MALKA

MALKA is an adaptive content studio and full-service creative agency combining creative development with in-house production and post-production. Its teams bring together directors, writers, cinematographers, animators, editors and visual effects artists to produce work for brands, entertainment platforms and enterprise clients. The company was built to connect advertising strategy with fast-turnaround execution, supporting projects from initial concept through finished content.

The studio's output spans commercial campaigns, feature-length documentaries, branded episodic series, podcasts and daily multi-platform live streams. Its bicoastal production infrastructure supports both recorded storytelling and live broadcasts, with video stages, podcast studios, editing and animation workstations, and multi-camera switching capabilities. This combination allows creative development, production and finishing to sit within the same organization.

Creative and production capabilities

MALKA's creative work includes brand strategy, concept development, copywriting, narrative development, art direction and visual design. Production services extend from full-scale video shoots to live events and multi-camera streaming, followed by offline and online editing, color grading and sound design. Its design and animation teams provide illustration, storyboarding, motion graphics, 2D and 3D animation, 3D modeling, compositing and visual effects.

Interactive and emerging media capabilities include augmented and virtual reality experiences, virtual sets, virtual production and AI-assisted creative processes. The studio also works on social-first campaigns and content designed for distribution across multiple channels. Its markets include financial services, technology, sports, gaming, fashion, beauty and consumer products, alongside advertising and entertainment.

Company development

MALKA was established to bridge the gap between traditional agencies and production houses through an integrated team and production infrastructure. MoneyLion acquired the business in November 2021 to support its media network and consumer engagement content operations. Gen Digital subsequently acquired MoneyLion in April 2025. MALKA continues to operate under its own brand with a dedicated executive team, creative operations and production facilities within that corporate group.