Maker Lab

Maker Lab is an international marketing consultancy and in-housing agency founded in Singapore in 2015. It designs, builds and manages multidisciplinary marketing teams embedded directly within client organizations. These teams operate as in-house micro-agencies, bringing marketing specialists into close collaboration with internal brand stakeholders and adapting their capabilities to each client's business and operational needs.

Its approach combines talent sourcing and management with the design of marketing operating models. Rather than relying solely on external campaign delivery, Maker Lab places specialists within clients' working environments and supports the development of their marketing capabilities. Its offering also includes distributed team deployment across APAC and EMEA through offshoring and nearshoring arrangements.

Embedded teams and flexible production

Maker Lab's capabilities span social media strategy, community management, creative ideation, digital content production and paid performance media. It also supports data analytics, reporting, customer relationship management and digital infrastructure. Multi-market localization, creator management and event marketing extend its work across different audiences and channels.

Alongside embedded teams, the agency offers project-based creative production and campaign delivery. This gives clients access to additional production capabilities without requiring a long-term retainer. AI-supported workflow design complements its people-focused services, helping clients structure marketing operations and automate elements of campaign asset production.

The agency serves technology and cloud platforms, entertainment and streaming media, e-commerce, travel and hospitality, food service, financial services and consumer electronics businesses. Its work includes end-to-end digital and social operations for Visit Singapore across TikTok, Instagram and YouTube; the Singapore Tourism Board renewed this engagement for two years in 2026.

Maker Lab joined The Miroma Group following its acquisition in March 2022. The transaction supported expansion into Europe and the Americas while introducing its embedded talent model to the group's clients. Its international presence connects operations across Singapore, London and New York.