Magoo

Magoo is a Swedish creative production studio working across 3D animation, game cinematics, visual effects and live-action film. Founded as an operating business in 2000, it combines creative development with production and post-production for game publishers, broadcasters, filmmakers, advertising agencies and commercial brands. Its work spans character-led storytelling, design-driven animation, technical visualization and filmed campaigns.

The studio develops projects from concepts and scripts through directing, animation, shooting, editing and finishing. Its animation capabilities include 3D character work, 2D and 3D design animation, product visualization and broadcast motion graphics. Live-action production encompasses casting and filming alongside color grading and final delivery, while music composition, sound design, Foley, voiceover recording and audio mixing extend its offering through audio post-production.

Games and cinematic storytelling

Game marketing is a substantial part of Magoo’s portfolio. Its work includes story-driven cinematics, gameplay capture, teaser and launch trailers, key art and game branding. An extensive collaboration with Paradox Interactive has produced campaigns and cinematics for Stellaris and Hearts of Iron IV, including releases and expansions such as The Machine Age, Overlord, Götterdämmerung and Graveyard of Empires.

Its wider games portfolio includes work associated with Diamond Diaries Saga, Townscaper VR, Star Trucker, Darfall and Vampire: The Masquerade – Justice. These projects sit alongside animation and game assets for Minecraft: Minecon Earth.

Film, television and advertising

Magoo’s VFX services cover on-set supervision, CGI environments, fluid and particle simulations, digital matte painting, cleanup and compositing. Television work includes Selmas Saga, Jakten på Tidskristallen, Hamilton Season 2 and Threesome, as well as promotional and show packages for Swedish entertainment programmes.

Commercial projects range from character animation and beauty-product imagery to banking campaigns, branded mobility content and industrial product demonstrations. Across these areas, the studio brings animation, filmed material, visual effects and sound into a shared production offering.

Magoo maintains studios in Söderhamn and Stockholm. Following its acquisition by Shortcut Media AB in 2021, it continued operating under its own brand with operational autonomy.