MagicLab

MagicLab is a Turkish mobile game developer and publisher focused on casual, hybrid-casual and hyper-casual games for iOS and Android. Originating in Ankara’s ODTÜ Teknokent ecosystem, the studio combines game design, Unity-based engineering, 3D art, UI/UX, animation, live operations and performance optimization to create accessible mobile experiences for a global audience.

The company first built its reputation through hyper-casual releases with simple, satisfying mechanics. Its work with publishing partners included parkour-racing hits Run Race 3D and Fun Race 3D, as well as Paint Pop 3D with Good Job Games, and the choice-driven runner Destiny Run with Voodoo. MagicLab also developed independently released games including Fidget Trading 3D: Fidget Toys.

From Hyper-Casual to Puzzle Play

MagicLab has since expanded its focus toward casual and hybrid-casual puzzle games designed around visual logic, spatial association and longer-term player engagement. Recent releases include Bubble Match, HexMoji, Connect Master – Match Puzzle, That’s My Seat and Block Sort - Color Puzzle.

Its mobile production capabilities cover:

• Full-cycle game design and Unity-based software development
• 3D asset modelling, mobile animation and UI/UX design
• Self-publishing, LiveOps and title-performance optimization
• Product business intelligence, data-informed user acquisition and ad monetization
• In-app purchase and in-game advertising integration

The studio reports more than 1.6 billion downloads across its portfolio of shipped titles. Its work spans both fast-session arcade and runner concepts and puzzle-led games, with a commercial approach that pairs creative development with data, monetization and live-game operations.

MagicLab operates as an independent, active game studio under Turkish corporate entities using the MagicLab and MagLab Game Technologies brands.