Magic Spark

Magic Spark is an Estonian game-development studio focused on creating native multiplayer experiences for Roblox. Formed from the consolidation of the Simple Magic and Sparko teams, the studio adapts entertainment, toy, television and game intellectual properties into accessible social worlds for Roblox audiences.

Its work spans the full production cycle: concept development, Roblox game architecture and Luau programming, stylized 3D environments and character assets, rigging, 2D interface art, UI/UX design, and art direction. The team also supports live operations through content roadmaps, event management, feature updates and game-economy balancing.

Branded interactive worlds

Magic Spark works with rights holders and entertainment partners to translate established franchises into platform-native gameplay. Its portfolio includes strategy, roleplaying, action-survival, puzzle and tycoon experiences designed for cooperative and all-ages play.

Notable projects include:

• Be the King, a multiplayer medieval kingdom-management experience developed with Paradox Interactive and Paradox Arc around the Crusader Kings franchise.
• Protect the King and Conan: Horde Slayer, Roblox action-survival titles developed with Funcom and Heroic Signatures.
• My Little Pony RP, made in collaboration with Hasbro and Outright Games.
• Skibidi Invasion, developed with Invisible Narratives.
• Legacy projects including Monster Munch Tycoon, ICECOOL, Stranger Things: Escape from Hawkins and Rebel Moon: Outskirts Battles.

Platform-focused production

The studio combines game design with technical production practices suited to Roblox’s cross-device audience. Its capabilities include performance profiling, multi-device optimisation, consistent visual standards, cooperative wave-survival mechanics and action-strategy systems. Magic Spark’s hybrid team works with international contributors while building and maintaining experiences for desktop, mobile and console players.