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Magic Leap

Tools & Infrastructure
Open roles
0
Founded
2010
Employees
501-1000
Offices
11

About Magic Leap

Magic Leap develops augmented reality hardware, optical waveguides and spatial computing platforms. Its work combines display optics, sensors, computer vision and software to place digital content within physical environments. Founded in South Florida in 2010 by biomedical engineer Rony Abovitz, the company initially pursued consumer spatial computing before shifting its commercial focus toward enterprise applications and optical technology licensing.

The company’s capabilities span waveguide design and manufacturing, head-mounted display systems, environmental mapping, eye tracking and enterprise software integration. Its target markets include healthcare, medical simulation, industrial maintenance, aerospace, defense, architecture and remote collaboration. These applications use spatial computing to support activities such as visualizing complex information, navigating procedures and connecting workers with remote expertise.

Hardware and spatial platforms

Magic Leap introduced Magic Leap One: Creator Edition in August 2018. The system combined a headset with a tethered Lightpack processing unit and the company’s Linux-based Lumin OS. Its early software and content explored spatial interaction, sound, digital characters and shared experiences, establishing a platform for developers working with content anchored to the surrounding environment.

Following restructuring in 2020, the company redirected its business toward enterprise customers. Magic Leap 2, released in September 2022, reflected that shift with dynamic dimming, a 70-degree diagonal field of view, an Android-based software architecture and a headset weight of 260 grams. The company also provides developer tools for testing applications, collecting logs and managing devices.

Optical technology and commercialization

Magic Leap’s subsequent strategy expanded beyond selling complete headsets to licensing its diffractive waveguide optics and supporting the manufacture of AR components. Its engineering work connects optical design with precision manufacturing processes intended to support wider adoption of spatial computing hardware.

The company operates through a combination of internal research and development, enterprise platform support and commercial partnerships. Its geographic presence includes engineering and development operations in the United States, Europe and Israel, supporting work across optics, hardware systems, spatial algorithms and software.

More about Magic Leap

Leadership

Ross Rosenberg was appointed Chief Executive Officer in October 2023, succeeding Peggy Johnson. Johnson had joined in August 2020 after founder Rony Abovitz stepped down as CEO in May 2020.

Commercial collaborations

  • In May 2024, Magic Leap announced a strategic partnership with Google to co-develop optical technologies for broader mixed reality ecosystems.
  • In December 2025, the company signed an agreement with Pegatron to mass-produce precision AR optical components and waveguides, connecting its optical technology development with commercial-scale manufacturing.

Notable credits

11 credits
  • Magic Leap 1 / Magic Leap One: Creator Edition
  • Magic Leap 2
  • Lumin OS
  • Magic Leap Hub
  • Create
  • Tónandi — with Sigur Rós
  • The Seven Ages of Man — with the Royal Shakespeare Company
  • Undersea
  • Dr. Grordbort’s Invaders — with Wētā Workshop
  • Mica
  • Avatar Chat

Offices

Current and former locations of Magic Leap

12 locations
  • Plantation office

    Headquarters
    7500 W Sunrise Blvd, Plantation, FL 33322, United StatesPlantation, Florida, United States

    Global headquarters with optical engineering labs, pilot manufacturing and executive administration.

  • Magic Leap Israel Ltd.

    4 Hachoshlim St / 5 Sapir St, Herzliya, IsraelHerzliya, Tel Aviv District, Israel
    About this office

    Integrated development center for silicon engineering, hardware systems and cybersecurity R&D. Tel Aviv is a broader metropolitan label for this operation; the report supplies two address references without establishing distinct premises.

  • Tel Aviv-Yafo office

    Tel Aviv-Yafo, Tel Aviv District, Israel
  • Magic Leap Switzerland GmbH

    Zürich, Zurich, Switzerland

    Opened 2017

    About this office

    Integrated European R&D hub specializing in computer vision, spatial algorithms and eye tracking; formed through the acquisition of Dacuda's 3D division in 2017.

  • Magic Leap Europe Ltd

    Suite 2, Ground Floor, Templeback, 10 Temple Back, Bristol, BS1 6FL, UKBristol, England, United Kingdom

    Current registered office of Magic Leap Europe Ltd., supporting the company's UK corporate presence.

  • Magic Leap Europe Ltd

    London, England, United Kingdom

    UK executive presence. The former registered address was 100 New Bridge Street; the current registered office is in Bristol.

  • Austin office

    9801 Metric Blvd, Austin, TX 78758, United StatesAustin, Texas, United States

    Advanced R&D and manufacturing engineering collaboration center.

  • Culver City office

    Culver City, California, United States

    Content studio and developer ecosystem center. The saved Los Angeles and Culver City labels identify this same operation.

  • Los Angeles office

    Los Angeles, California, United States
  • New York office

    New York, United States
  • Sunnyvale office

    1376 Bordeaux Dr, Sunnyvale, CA 94089, United StatesSunnyvale, California, United States

    Silicon Valley engineering, hardware testing and system development facility.

  • Seattle office

    Former office
    Seattle, Washington, United States

    Opened 2016 · Closed 2020

    About this office

    Former content and advanced development lab in Georgetown's Rainier Brewery warehouse, led by Neal Stephenson. Closed in May 2020 during corporate restructuring.

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