Magasin du Nord

Magasin du Nord is a Danish multi-brand department-store business with roots in a drapery shop founded by Theodor Wessel and Emil Vett in Aarhus in 1868. Its Copenhagen presence began in 1870, and its landmark French Renaissance Revival building at Kongens Nytorv has served as the company’s flagship and administrative headquarters since the late 19th century.

Today, the business combines physical retail in Denmark with e-commerce for Denmark, Sweden and Norway. Its assortment spans women’s, men’s and children’s fashion, beauty, fragrance, homeware, interior design, gourmet food and gifting. Alongside international and Scandinavian brands, Magasin develops the private-label Magasin du Nord Collection for apparel and home textiles.

Retail and customer services

Magasin’s department stores bring together shopping, food and service concepts, including:

• Personal shopping and styling
• Beauty treatments and brand demonstrations
• Delicatessen, cafés and dining through Mad & Vin
• Gift registry and corporate gifting
• Click-and-collect and in-store returns

Its Goodie loyalty club supports its omnichannel offer, while localized digital storefronts extend its retail service across the Nordic region.

Brand and creative work

The company maintains an in-house Creative & Marketing Studio at Kongens Nytorv, producing campaign concepts, motion design, video storytelling and seasonal visual installations. The flagship’s animated Christmas window reveals have become an annual Copenhagen tradition.

Magasin du Nord has continued to develop its Danish store network, opening a concept store at SlotsArkaderne in Hillerød in 2024 while closing its long-running Rødovre Centrum branch in January 2026. Since its acquisition by Peek & Cloppenburg Düsseldorf in 2021, Magasin has retained its historic brand identity and Danish management while operating as an active omnichannel retailer.