Made by Radio
- Open roles
- 0
- Founded
- 2011
- Employees
- 11-50
- Offices
- 1
About Made by Radio
Made by Radio is an independent animation, CGI and illustration studio founded in Cape Town in 2011. Its multidisciplinary team brings together directors, animators, illustrators and producers to create character-led films, commercial imagery and visual identities for brands, agencies and entertainment clients.
The studio works across expressive 2D animation, stylized 3D characters, tactile claymation-inspired renders, vector illustration and motion graphics. Its approach adapts the visual treatment to each project, with character design, playful art direction and storytelling connecting the different disciplines. Projects range from individual brand assets and short promotional animations to television commercials and coordinated campaign materials.
From concept to finished animation
Made by Radio’s production services span concept development, storyboarding, character design, rigging, keyframe animation and rendering. Its CGI work includes modeling, texturing, shading, lighting and compositing, while its illustration practice covers editorial graphics, iconography and visual brand assets. The studio also develops motion systems, packaging artwork and narrative concepts, allowing design and animation to form part of a broader campaign language.
Its commercial work serves advertising, entertainment, technology, fashion, beauty, food and beverage, and healthcare markets. Deliverables include television advertising, digital idents, social shorts and promotional GIF packages, alongside illustrations and three-dimensional campaign imagery.
Selected work
The portfolio includes Kiehl’s holiday campaigns combining 3D characters with animated packaging, character modeling and animation for Oscar Mayer’s Keep It Oscar commercials, and character designs and television advertising for TalkTalk. Other projects include Xsolla’s Creatorville and its 2024 Game Developers Conference branding experience, Nike’s Shoes So Fresh campaign, and animated work for Nickelodeon and Nick Jr.
Alongside commissioned production, the studio develops original narrative animation through its in-house Pal Pacino Productions label, including Assendia. This gives its artists a parallel outlet for independent storytelling and character development. The studio’s direct creative operations are now centered in Cape Town, following an earlier period of activity spanning South Africa and the United Kingdom.
More about Made by Radio
Founders and leadership
Byron Meiring and Gert Schoeman founded the studio. The research identifies Meiring as Founder, Director and Creative Director; Schoeman is identified as Co-Founder without a current executive role specified.
Independent production model
Pal Pacino Productions gives the team full creative control over writing, directing and character development for self-directed work, providing an internal space to develop original intellectual property.
International representation
The Jacky Winter Group manages commercial representation and client briefs across the UK, Australasia and North America, supporting the studio's international client relationships through an external agency model.
Early studio history
The team initially worked from a repurposed industrial building in Cape Town before expanding into a multidisciplinary collective.
Notable credits
13 creditsOffices
Current and former locations of Made by Radio
- 3rd Floor, 74 Loop Street, Cape Town, Western Cape, 8001, South AfricaCape Town, Western Cape, South Africa
Cape Town office
HeadquartersAbout this office
Primary operating studio and overall production headquarters, housing animation, design and executive direction teams. The internal Pal Pacino Productions label operates from the same facility.
- London, England, United Kingdom
London office
Former officeAbout this office
Confirmed former creative outpost. The report establishes that direct London operations are no longer active; the historical operating premises and physical closure year are not established.
Open roles
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