Mad Minds Entertainment

Mad Minds Entertainment, publicly branded as Mad Minds, is an independent creative and live-action production studio working across commercial filmmaking, branded entertainment and narrative content. Established around 2016 and incorporated in California in 2017, the company combines creative development with production and post-production for technology, hardware, fashion and lifestyle brands.

Its work spans product launches, commercial brand films, documentaries and short-form storytelling. The studio describes its offering as extending “from concept to cut,” bringing strategy, art direction, production design, directing, cinematography and finishing into a coordinated production process. Its approach connects cinematic storytelling and Western creative art direction with campaigns for international clients.

Commercial and creative work

Consumer electronics and robotics form a substantial part of the studio’s portfolio. Its productions include campaigns for smart-home appliances, electric mobility, robotic lawn equipment, camera accessories and computing hardware. Examples range from Narwal’s “Family” and “Towel” spots to Segway GT’s “Perform the Future,” Navimow’s “X4,” SmallRig’s “Stay Light,” and launch films for Khadas and Yarbo.

The portfolio also extends into fashion and entertainment. A SSENSE / Versace campaign featuring Chloe Cherry sits alongside commercial work for TikTok / ByteDance, illustrating the studio’s involvement in both product-focused advertising and fashion-led brand storytelling. Historical projects include launch content for DJI’s Phantom 3 and Phantom 4 series and television spots for Zhaobangji Properties. Its film work includes the 2019 short The Tattooed Heart.

International production

Mad Minds operates across the United States and China, with a current presence in Los Angeles, Beijing and Hong Kong. Its earlier Chinese operations were based in Shenzhen, reflecting the studio’s work with the region’s hardware businesses. The company subsequently shifted its advertised regional footprint as its projects expanded across technology advertising, documentary storytelling and fashion campaigns.

Across these markets, the studio offers customized creative development, live-action production and post-production, including editing, sound, color and visual optimization.