MAD Entertainment
- Open roles
- 0
- Founded
- 2010
- Employees
- 11-50
- Offices
- 1
About MAD Entertainment
MAD Entertainment is a Naples-based Italian creative factory and production house founded in 2010. Working across animated features, television series, live-action fiction and creative documentaries, the company brings animation, cinema, music and post-production together within a single production environment.
Its work spans the full animation pipeline, from concept development, screenwriting and visual development through 2D animation, 3D character modelling and rigging, compositing and rendering. The studio also provides executive production for film and television, documentary and archival work, live-action production, visual effects, motion graphics, commercials, music videos, scoring and sound design.
Animation and screen work
MAD Entertainment made its feature-animation debut with L'arte della felicità (The Art of Happiness, 2013), directed by Alessandro Rak and recognised with the European Film Award for Best Animated Feature. Its later animated noir Gatta Cenerentola (Cinderella the Cat, 2017) screened in the Horizons section of the 74th Venice International Film Festival and received two David di Donatello awards.
The company has continued to develop animated work including Yaya e Lennie - The Walking Liberty, the Rai Kids series Food Wizards, and the animated shorts F II - Lo stupore del mondo, Napoli 2500 and Rukeli. Its productions serve theatrical, broadcast, streaming and festival audiences.
Film, documentary and music
Alongside animation, MAD produces live-action and documentary projects. Its credits include Mario Martone's Nostalgia (2022), Marco D'Amore's CARACAS (2024), Annarita Zambrano's Rossosperanza (2023), Trudie Styler's Posso Entrare? An ode to Naples (2023), and Il Re di Napoli. Storia e Leggenda di Mario Merola (2025). The company also produced Martone's Scherzetto (2026).
MAD's name reflects its founding pillars—music, animation and documentaries—while its production model brings directors, animators, illustrators, writers, 3D technicians and musicians together to manage film production in-house.
More about MAD Entertainment
Leadership
- Luciano Stella is the founder, CEO and director.
- Maria Carolina Terzi is a partner and producer, and President of Cartoon Italia.
- Carlo Stella and Lorenza Stella are partners and administrators.
Production setting
MAD was established to bring together young directors, animators, illustrators, scriptwriters, 3D technicians and musicians—predominantly under 35—so that production phases could be managed in-house. Its Naples headquarters occupies historic apartments in Palazzo Pandola, a location associated with Vittorio De Sica's L'oro di Napoli and Matrimonio all'italiana.
Cultural activity
The company also operates CasaCinema Napoli, a cultural hub with three screening halls, an arthouse cinema programme, a cocktail bar and community workshops. The venue presents independent cinema, classic retrospectives and animation.
Notable credits
14 creditsOffices
Where MAD Entertainment is based
- Naples, Campania, Italy
Naples offices
HeadquartersAbout this office
**MAD Entertainment Headquarters & Main Studio** Status: active Headquarters Address: Piazza del Gesù Nuovo, 33, 80134 Naples (NA), Campania, Italy Phone: +39 081 19139000 / +39 081 5527106 Headquarters and main creative factory, with in-house animation workstations, writing rooms, music recording and post-production suites. --- **CasaCinema Napoli** Status: active Address: Via Cisterna dell'Olio, 46, 80134 Naples, Italy Office webpage: https://www.casacinemanapoli.it/ CasaCinema Napoli cultural hub, arthouse cinema venue and cocktail bar with three screening halls and community workshops.
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