Lux Digital
- Open roles
- 0
- Founded
- 1999
- Employees
- 1-10
- Offices
- 2
About Lux Digital
Lux Digital is a full-service enterprise digital agency combining advertising technology, software engineering, and video production. Founded in San Francisco in 1999 as a post-production and animation studio, it expanded into digital publishing, advertising operations, and cloud infrastructure. Its work connects media production with the technical systems publishers and businesses use to distribute content and generate revenue.
The agency serves broadcast and digital news organizations, online publishers, purpose-driven businesses, live entertainment projects, and film festival platforms. Its capabilities span digital strategy, application development, video delivery, monetization, and the infrastructure supporting those activities.
Media technology and engineering
Lux Digital organizes its offerings around advertising operations, video platforms, cloud hosting, and custom digital services. LUX ADX and Lux Ad Ops support private display and video advertising, real-time bidding, custom header bidding, and publisher yield optimization. Its advertising services also include direct sales, geo-fencing, and audience targeting.
Lux Video provides cloud video delivery, custom players, and advertising insertion for enterprise and OTT applications. The agency supports integrations with established video platforms alongside streaming servers, editing, field production, post-production, and content distribution.
Its engineering work includes web and mobile applications, content management systems, SaaS platforms, data migration, and infrastructure deployment. Cloud hosting capabilities cover AWS, Node.js, and LAMP environments, while consulting services address publishing pipelines, startup monetization, and technical planning.
Selected work
Lux Digital engineered the relaunch of MSNBC’s digital platform and developed platforms for NBC Latino and NBC News Press during its work with NBC News between 2009 and 2014. It also built the original technical and advertising infrastructure for TheGrio.
Other work includes publishing and monetization systems for Mamalode, video competition and film festival software for Audience Awards, and platform development for Sustainable Ad Exchange. Its production background also includes stage visuals, projections, and motion graphics for concert projects involving The Allman Brothers, The Doors 21C, and Brotherhood of Light Show.
More about Lux Digital
Leadership
Alton Brooks Parker III, also known as Alton Parker, is identified as founder and president.
Development milestones
- The studio adopted Flash and JavaScript as it expanded into internet technologies in the early 2000s. By 2002, it was launching independent publishing platforms and developing proprietary advertising operations frameworks.
- Parker and his partners co-founded TheGrio in 2007. Following its acquisition by NBC News, the business was later reacquired and sold to Entertainment Studios in 2016. Parker subsequently served as Executive Vice President of Digital there.
Production integrations
The company's video offering supports integrations with Brightcove, Ooyala, JW Player, and The Platform, allowing its custom video systems to work with established media delivery platforms.
Notable credits
11 creditsOffices
Where Lux Digital is based
- 332 Bleecker St. E2, New York, NY 10014, United StatesNew York, United States
New York office
HeadquartersPrimary commercial office and overall headquarters. Published hours are Monday to Friday, 9 AM to 5 PM EST.
- San Francisco, California, United States
San Francisco office
Active direct branch in the company's founding city; a current street address is not supplied.
Open roles
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