Lure Digital

Lure Digital is a commercial video marketing agency and creative production studio founded in January 2011 by director and executive producer Ky Schultz. Established in Santa Barbara under the public name Lure Films, the company later adopted Lure Digital to reflect its work across digital marketing, broadcast advertising and social-first content. Its production presence spans Los Angeles and California’s Central Coast.

The studio combines creative agency services with film production, supporting projects from audience research and campaign strategy through delivery. Early development can include brand goal planning, concept development, scriptwriting and visual moodboarding. Pre-production covers casting, location scouting, shot lists and scheduling, followed by commercial shoots, cinematography, on-set direction and photography.

Production across formats

Lure Digital creates brand films, corporate stories, product videos, broadcast commercials and short-form social content. Its post-production capabilities include editing, sound mixing, color grading, visual effects and versions adapted for different platforms. Social work encompasses reels, TikTok-format videos, paid campaign creative and community content.

The company’s projects illustrate a range of campaign scales and distribution needs. Rayovac’s Imagine Your Life with Rayovac served broadcast and international markets, while Eveready’s Unplugged reached global consumer audiences. Work for Mint & Lily included campaigns distributed through Peacock and digital channels. Its Armor All relationship has encompassed digital content, social creative and experiential event coverage.

Brand and institutional storytelling

Alongside consumer advertising, the studio produces documentary and institutional work. Projects include a Pelco case study filmed at the Chesapeake Bay Bridge-Tunnel, customer storytelling for Soberlink and a 75th anniversary campaign for the Cancer Foundation of Santa Barbara. Its education, financial services, healthcare and cultural work extends the portfolio beyond consumer products.

Across these formats, Lure Digital brings strategy, creative development, production and finishing into a single service offering, with deliverables ranging from individual films to coordinated campaigns containing multiple assets.