Lune Rouge

Lune Rouge is a Montréal-based creative entertainment enterprise and private investment company founded in 2015 by Guy Laliberté following the sale of his controlling interest in Cirque du Soleil. Its activities connect immersive entertainment, creative technology, real estate development and contemporary art. The organization brings together artists, technologists and entrepreneurs to develop entertainment properties and destinations that combine physical spaces with multimedia experiences.

Its entertainment business develops location-based experiences, digital art and live performance. Work spans concept development, creative direction, narrative design, fabrication and staging, including modular entertainment architecture. Its productions combine projected imagery, spatial sound and lighting within environments designed around the audience experience.

Entertainment and immersive experiences

A central project in Lune Rouge’s creative history is PY1, a traveling pyramid developed as a venue for immersive spectacles. Its programming included Through the Echoes, a multimedia production exploring the history of the universe and human consciousness; Stella – The Time Machine Journey, an interactive adventure for family audiences; and PY1 Nights, which combined electronic music with narrative digital environments. These projects illustrate the company’s approach to combining venue design, original content and live presentation within a single entertainment format.

Beyond individual shows, Lune Rouge’s capabilities encompass the design and installation of modular venues, sound design and the development of multimedia environments. Its creative investment activities also provide funding and operational support for technology initiatives.

Real estate and contemporary art

Lune Rouge’s real estate activities connect development with cultural production and urban placemaking. The supplied research identifies its involvement in Miami’s Magic City Innovation District, a master-planned development combining residential uses, technology and creative spaces. It also manages Nukutepipi, a private island retreat in French Polynesia incorporating contemporary art and architectural pavilions.

The Lune Rouge Collection adds an art acquisition and curation practice to this broader operating model, bringing together work by Québec and international artists. Across these activities, the company combines creative production with investment and the development of places where entertainment, art and technology intersect.