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Lucid

Tools & Infrastructure
Open roles
0
Founded
2010
Employees
1001-5000
Offices
4

About Lucid

Lucid develops cloud-based visual collaboration software for teams working on processes, technical systems, ideas, and product strategy. Founded in 2010 by Karl Sun and Ben Dilts, the company began with browser-based collaborative diagramming and expanded into a suite spanning intelligent diagrams, virtual whiteboards, cloud infrastructure visualization, and product management. Its applications support distributed teams working together in real time.

The original diagramming application addressed limitations of desktop tools by allowing people to build and edit visual models together through a browser. That foundation remains central to Lucid's work: making complex information visible so teams can understand systems, document decisions, and coordinate their next steps.

Products and capabilities

Lucidchart supports technical and business diagrams, including system models, UML diagrams, entity-relationship diagrams, network maps, organizational charts, and process workflows. Lucidspark, launched in 2020, provides a shared whiteboard for brainstorming, design sprints, and agile planning. Its collaboration features include sticky notes, voting, timers, breakout boards, and sprint planning boards.

Lucidscale, introduced in 2021, focuses on cloud infrastructure visualization across Amazon Web Services, Microsoft Azure, and Google Cloud Platform. The company's April 2025 acquisition of airfocus added modular product strategy, prioritization, feedback management, and roadmapping capabilities to its broader software ecosystem.

Together, these products connect ideation, diagramming, technical understanding, and planning within the Lucid Visual Collaboration Suite. The company also provides enterprise integrations, customer onboarding, training labs, and consulting to support adoption across organizations.

Enterprise use

Lucid serves technical and business users across software development, enterprise architecture, cloud computing, business process management, education, financial services, healthcare, and government. Its software supports activities ranging from documenting infrastructure and mapping workflows to organizing team workshops and developing product roadmaps. The report describes adoption by more than 100 million users worldwide and use across 99% of the Fortune 500.

More about Lucid

Leadership

  • Dave Grow has served as CEO since 2022, following earlier roles as President and COO.
  • Co-founder Karl Sun is Board Chair and previously served as CEO.
  • Co-founder Ben Dilts is Chief Engineer and previously served as CTO.

Technology and integrations

Lucidscale connects directly to AWS, Microsoft Azure, and Google Cloud Platform APIs to automatically render dynamic cloud topologies and compliance models. Lucid's ecosystem includes more than 100 pre-built integrations, including Jira, Confluence, Rovo, Google Workspace, Microsoft 365, Slack, Salesforce, ServiceNow, SAP LeanIX, and GitHub.

Operating model and investment

The report describes Lucid as a hybrid employer. Its investors include Spectrum Equity, ICONIQ Capital, Meritech Capital Partners, and Alkeon Capital. The company surpassed a $3 billion private market valuation in 2021.

Notable credits

4 credits
  • Lucidchart
  • Lucidspark
  • Lucidscale
  • Lucid Visual Collaboration Suite

Offices

Where Lucid is based

4 locations
  • South Jordan office

    Headquarters
    10355 South Jordan Gateway, Suite 300, South Jordan, UT 84095, United StatesSouth Jordan, Utah, United States

    Global corporate headquarters supporting executive leadership, engineering, product management, and corporate operations.

  • Melbourne offices

    Melbourne, Victoria, Australia
    About this office

    **Office** Status: active Address: Suite 9.01, 150 Lonsdale Street, Melbourne VIC 3000, Australia APAC regional commercial headquarters supporting account management and enterprise sales; relocated from 520 Bourke Street. --- **Office** Status: inactive / historical Address: 520 Bourke Street, Melbourne, Australia Former Melbourne premises, superseded by the office at 150 Lonsdale Street.

  • Amsterdam office

    Nieuwe Weteringstraat 36, 4th Floor, 1017 ZX Amsterdam, The NetherlandsAmsterdam, North Holland, Netherlands

    EMEA regional headquarters and commercial operations, registered locally under Lucidchart B.V.

  • Raleigh office

    421 N Harrington St, Suite 550, Raleigh, NC 27603, United StatesRaleigh, North Carolina, United States

    US regional hub supporting engineering, sales development, customer success, and operations.

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