Luce Creative

Luce Creative is an independent Australian animation and post-production studio based in Melbourne. Its work spans commercial advertising, animated television series and digital entertainment, with capabilities covering both original production and post-production support.

The studio connects international commissioners and investors with concept creators, animation writers and directors. Its production work encompasses short-form advertising and longer-form screen content, including children’s and family entertainment. Incorporated in 2016, the company combines animation production with editorial and finishing services within the same business.

Animation and post-production

Luce Creative works across 2D animation, 3D CGI and stop-frame animation, alongside character design and character animation. Its commercial offering includes concept development, motion graphics and production support, allowing projects to draw on several animation techniques and production disciplines.

Post-production capabilities include high-end editing, compositing, visual effects, finishing and color grading. These services support film, television, advertising and content intended for digital distribution. The combination of animation and finishing gives the studio a role across multiple stages of a production, from developing visual concepts to completing screen-ready material.

Selected work

The studio co-produced The Adventures of Little Penguin, a 52-episode, non-verbal CGI preschool series, with Tencent Video and Unlisted Shanghai. The project reflects its involvement in international animation co-production and episodic children’s programming.

Its commercial portfolio includes animation, compositing and grading work on Dumb Ways to Die with director Julian Frost, animation for Heineken’s 150th-anniversary campaign, and brand character animation and commercial production for JD.com. The supplied portfolio also identifies work for automotive, entertainment, food and consumer brands, including Audi, Disney, Volkswagen, Alfa Romeo and Fanta.