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LPX Inc.

Immersive & Virtual Production
Open roles
0
Founded
2012
Employees
1-10
Offices
2

About LPX Inc.

LPX Inc. is a Canadian spatial computing and immersive technology studio developing AI-powered training platforms for aviation and aerospace. Previously known as LPX Digital, the company evolved from immersive media production into enterprise procedural simulation. Its software enables pilots, cabin crew, maintenance engineers and ground operations personnel to rehearse operational procedures in interactive, photorealistic environments.

Spatial training for aviation

The studio builds training experiences for Apple Vision Pro and other mixed reality headsets. Its platforms support cockpit flows, checklist verification, standard operating procedures and emergency scenario rehearsal. These portable environments are designed to help aviation personnel prepare before entering physical flight simulators, addressing constraints associated with equipment availability and scheduling.

Its A350 Experience recreates the Airbus A350 cockpit with functional switch logic, Flight Management System emulation and electronic flight bag integration. Multi-user SharePlay functionality supports collaborative cockpit flows and Crew Resource Management exercises. LPX also develops an Immersive Portable Trainer for the Boeing 737 MAX 8, extending its procedural training approach to another commercial aircraft platform.

Enterprise work includes custom spatial software development, training system deployment, workflow standardization and integration with learning management systems and analytics. The company's training ecosystem incorporates AI-assisted observation, coaching and performance assessment, combining immersive practice with tools for tracking procedural readiness. Its stated markets also include defense simulation and other settings where personnel rehearse critical operational procedures.

Immersive production roots

LPX's earlier work spans stereoscopic 3D content, holographic projection, motion graphics and large-scale architectural projection mapping. Its entertainment portfolio includes concert visuals and media playback for touring artists, alongside interactive installations and commercial brand activations.

Documented projects include video content for Chris Brown's One Hell of a Nite tour and a 65-meter facade projection mapping presentation for the Colombian premiere of Transformers: Age of Extinction. This production history provides context for the company's subsequent focus on interactive environments, simulation and spatial computing.

More about LPX Inc.

Leadership

  • Jaime Lopez, also identified as Jaime Lopez Villegas, is founder and Chief Executive Officer. His responsibilities include corporate strategy, product innovation and delivery of enterprise digital platforms. His earlier roles include founding BRASH Live Systems and BRASH3D and serving as CTO of Mytaverse.
  • Bilal Mouralli is Chief Product Officer and Board Advisor, with previous experience as Air Canada's Manager of Corporate Safety for Flight Operations.
  • Jeffrey Lowe is Chief Revenue Officer and a Board Member. The report also identifies him as a Director of Asian Sky Group, with executive experience across Boeing, Bombardier, Airbus and Dassault.

Training methods and operating model

The company describes its D.A.R.T. system as a multimodal AI companion that analyzes trainee head motion, voice and contextual actions to identify procedural deviations, provide interactive coaching and support standardized performance assessment.

The report describes a boutique core engineering, product and leadership team supported by specialized contractors and advisors.

Notable credits

18 credits
  • A350 Experience
  • Boeing 737 MAX 8 Immersive Portable Trainer
  • D.A.R.T. (Deep Analysis Reality Training)
  • Brash 3D Media Server
  • Chris Brown — One Hell of a Nite tour video content
  • Transformers: Age of Extinction — Colombian premiere projection mapping
  • Moli Pop Star — virtual holographic concert production
  • Madonna — concert tour visuals
  • Tiësto — concert tour visuals
  • Nelly Furtado — concert tour visuals
  • Kid Rock — concert tour visuals
  • Bon Jovi — concert tour visuals
  • Destiny's Child — concert tour visuals
  • Andrea Bocelli — concert tour visuals
  • Eros Ramazzotti — concert tour visuals
  • Prince — concert tour visuals
  • KISS — concert tour visuals
  • Carly Rae Jepsen — concert tour visuals

Offices

Where LPX Inc. is based

2 locations
  • Oakville office

    Headquarters
    2475 Elder Lane, Oakville, ON L6M 0L1, CanadaOakville, Ontario, Canada

    Corporate headquarters published on the company's enterprise portal.

  • Toronto office

    Toronto, Ontario, Canada

    Direct operating base and registered city of incorporation.

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