LOBO

LOBO is an animation, design and live-action production studio founded in São Paulo in 1994. Its work brings together graphic design, storytelling and a broad range of production techniques for advertising, brand communications and entertainment. With production operations in Brazil and the United States, the studio works with agencies and brands on projects ranging from character animation and product films to public-awareness campaigns and episodic entertainment.

The studio combines traditional animation with digital production. Its capabilities include frame-by-frame 2D animation, 3D character animation, stop motion, papercraft, mixed media and photorealistic CGI. Live-action and tabletop direction extend that work into practical effects, motion-controlled photography and the choreography of liquids, food and physical materials. These approaches allow individual projects to combine handmade elements, filmed performances and digitally constructed imagery.

From concept to finished production

LOBO’s services span creative strategy, ideation, scriptwriting, creative direction and visual development through animation, filming and post-production. Its production offering includes character design, model fabrication, product rendering, motion graphics and visual effects, alongside editorial, compositing, color grading and sound mastering. The studio also develops custom AI-assisted workflows for visual exploration and selected production tasks.

Its work serves advertising and brand marketing across food and beverage, personal care, technology, automotive, gaming and healthcare. Television and streaming entertainment form another part of its practice, alongside campaigns addressing public and social issues. The range of formats reflects a production model that can bring different visual disciplines together around the needs of a brief.

International development

After establishing its business in Brazil, LOBO launched US operations in New York in 2016 and expanded into a dedicated Lower Manhattan studio in 2018. In January 2025, LOBO and Brazilian sister studio Vetor Zero integrated executive operations and production pipelines under a unified management board. The arrangement retained LOBO for international and US-facing engagements and Vetor Zero for Brazilian domestic contracts, continuing the two brands’ longstanding production relationship.