Living Popups
- Open roles
- 0
- Founded
- 2017
- Employees
- 11-50
- Offices
- 3
About Living Popups
Living Popups is an augmented reality platform developer and interactive storytelling studio based in Southern California. Established in 2017, the company combines character animation, mobile software and educational content to connect physical books and other printed material with interactive digital experiences. Its work spans literacy education, publishing, entertainment, brand campaigns and institutional applications.
Interactive reading and literacy
The studio’s LP Bookspace and LP Readspace products use animated reading companions to support comprehension and discussion. Readers point a mobile device’s camera at a physical page to activate characters, contextual explanations and questions about the text. The platform incorporates dialogic reading prompts and comprehension check-ins, with performance information available through teacher and librarian dashboards.
Its educational catalog includes work with Albert Whitman & Company’s The Boxcar Children and adaptations of classic literature such as Animal Farm, Hamlet and The Great Gatsby. These experiences extend printed stories through character dialogue and historical context, serving schools, libraries and home education settings.
Entertainment and commissioned experiences
Living Popups also develops augmented reality extensions for comics, music and existing intellectual property. Its production capabilities include scripting, voice direction, 3D character animation and interactive overlays, alongside the engineering needed to deliver mobile experiences. The studio develops original episodic animation and narratives that connect screen-based entertainment with companion AR interactions.
Commercial and institutional projects include sustainability experiences for Coldplay’s Music of the Spheres tour in partnership with SAP, cultural exploration experiences in the Scottish Highlands with Cisco, and augmented reality editions of The Smurfs comics with publishing and rights partners. Its music work includes an AR comic experience for Walk Off the Earth and the Just Listen AR application for Jimmy Jam & Terry Lewis.
Beyond publishing and entertainment, the company has developed applications addressing well-being and physical activity. These include TakeFlight for the United States Air Force and TenXPro AR, a tennis coordination experience. Across these projects, its work brings together physical media, animated characters and mobile interaction.
More about Living Popups
Founders and leadership
- Co-founder Cheryl Bayer serves as CEO. Her earlier roles include head of comedy programming at Fox and a senior executive position at ABC/Disney.
- Co-founder Jamie Dixon, also identified as James Dixon, serves as CTO and has a background in visual effects supervision and technology.
- The company’s leadership directory identifies Ann Hayes as COO.
Development and support
Initial project coordination and early production work began in 2016, before the business was established the following year.
The company is venture-backed, with investors including SUM Ventures and the WXR Venture Fund. Its educational platform has also received philanthropic support from the Terhune Foundation and the Herbert M. Citrin Charitable Foundation.
Notable credits
15 creditsOffices
Where Living Popups is based
- 318 Avenue I, Suite 195, Redondo Beach, CA 90277Redondo Beach, California, United States
Redondo Beach office
HeadquartersOperational headquarters and primary customer-facing correspondence address.
- 100 N Crescent Drive, Suite 100, Beverly Hills, CA 90210-5447Beverly Hills, California, United States
Beverly Hills office
Registered corporate office and European Union regulatory trader address.
- 11261 Washington Boulevard, Culver City, CA 90230Culver City, California, United States
Culver City office
Technical production facility and registered developer contact location for Google Play releases.
Open roles
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