Liquid TV
- Open roles
- 0
- Founded
- 1993
- Employees
- 11-50
- Offices
- 0
About Liquid TV
Liquid TV was an independent British animation, motion graphics and visual effects production agency founded in London in 1993. Historically known as Liquid Television Graphics, it specialised in broadcast title sequences, channel identities and animated content for broadcasters and commercial brands. Its work combined graphic design, 2D and 3D animation, CGI and live-action compositing.
The studio offered production from concept development and scriptwriting through design, art direction, animation and post-production. Its capabilities included character and environment animation, CGI modelling and texturing, and direction of live-action backplates for effects sequences. Broadcast packaging was a central part of its work, encompassing programme logos, opening titles, channel rebrands and television idents.
Broadcast design and animation
Early projects included the original logo and opening titles for the BBC drama This Life in 1996 and titles for ITV’s My Parents Are Aliens in 1999. Its later broadcast work included BBC Formula 1 race sequences, the 40th-anniversary titles for Horizon, and opening graphics for Have I Got News for You. The studio also contributed titles and animation to programmes including QI, Britain’s Got Talent, Who Do You Think You Are?, Match of the Day and Top Gear.
For Channel 4’s 2017 revival of The Crystal Maze, Liquid TV developed branding, opening titles, zone logos and a 3D maze map. Its work on National Geographic’s T. Rex Autopsy combined dinosaur modelling and animation with effects compositing. International projects included season-two titles for Netflix’s Sweet Magnolias and a channel refresh for Nickelodeon India’s SONIC.
Alongside television production, the studio created advertising and corporate communications, including a Tottenham Hotspur stadium launch film and campaigns for commercial brands. Liquid TV wound down operations in 2022, and its registered company was formally dissolved on 23 May 2023.
More about Liquid TV
Founders and historical leadership
- Asra Hamid Alikhan co-founded the studio and served as Managing Director and Creative Director.
- Gabriel Lionel Jude Edwards co-founded the company and headed animation; he resigned as a director on 4 March 2022.
- Timothy Norton Varlow co-founded the company and worked as Senior Designer and Director; he resigned as a director on 11 July 2019.
Production approach
The studio operated with a permanent core creative team supplemented by freelance specialists. Its original This Life titles used rostrum camera animation, illustrating a production approach that also encompassed traditional techniques alongside digital animation.
Industry recognition
- Liquid TV's BBC Formula 1 titles received a 2010 BAFTA Television Craft nomination for Best Titles & Graphic Identity.
- Its Have I Got News for You titles received a nomination in the same BAFTA category in 2018.
- The Murder, They Hope title sequence, produced by Liquid TV, received a 2021 Royal Television Society Craft & Design nomination in Design – Titles.
Notable credits
17 creditsOffices
Current and former locations of Liquid TV
- London, England, United Kingdom
London offices
Former officeAbout this office
**Office** Status: inactive / historical Headquarters Address: 1st Floor, 10 Amwell Street, London, EC1R 1UQ, UK Closed: 2017 Historical operating headquarters in Clerkenwell/Islington, used until late 2017. --- **Office** Status: inactive / historical Address: 8 Baldwin Street, London, EC1V 9NU, UK Historical registered studio premises recorded from December 2017 to September 2020. Those registration dates do not establish precise physical opening or closure dates. --- **Office** Status: inactive / historical Address: 1–2 Portland Mews, Soho, London, W1F 8JE, UK Former registered premises in Soho, where the report also places the studio's early operations.
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