Linetest
- Open roles
- 0
- Founded
- 2011
- Employees
- 1-10
- Offices
- 1
About Linetest
Linetest is an independent animation and motion design studio based in Vancouver, British Columbia. Established in 2011, it creates commercial animation, branded content and public interest campaigns for brands, advertising agencies and nonprofit organizations. Its work combines character-driven storytelling, illustration and motion design, with projects ranging from environmental communications to product mascots and educational animation.
The studio works across hand-drawn 2D animation, digital animation and stylized 3D graphics. Mixed-media approaches bring these techniques together, while character design and visual development establish the look and personality of each production. Its portfolio encompasses expressive illustrated campaigns, motion graphics identities and character animation developed for multiple campaign formats.
From concept to campaign
Linetest provides production from initial concept through final delivery. Creative direction, art direction, storytelling and script development sit alongside storyboarding, style frames, illustration and animation. Production capabilities also include clean-up and compositing. For campaigns distributed across different channels, the studio develops motion design systems and adaptations for vertical, widescreen and square formats.
Its clients and collaborators span advertising, retail and packaged goods, financial services, energy and utilities, healthcare, technology and environmental advocacy. The range of work includes commercial brand storytelling as well as campaigns addressing social and environmental subjects.
Selected work
For WWF Arctic, Less Noise, More Life addresses underwater noise pollution and its effects on bowhead whales. Real Change, created for The Home Depot Canada Foundation with FCB, uses spoken-word storytelling for the foundation's TradeWorx youth homelessness initiative.
Other projects include Hi World, Meet Pelly, a cottagecore-inspired 3D mascot campaign for Ontario Power Generation, and The Adventures of the EsophaCrew, an animated educational platform for Takeda and Saatchi & Saatchi Wellness. Together, these productions illustrate the studio's work across public interest storytelling, character-led brand campaigns and educational communication.
More about Linetest
Leadership and production model
- Founder Hao Chen serves as Creative Director. The report also identifies Duncan Patterson as Creative Director, Sean Richardson as Art Director and Zoe Coleman as Producer.
- The studio describes a project-specific collective model: its core team assembles international freelance animators, illustrators, clean-up artists and modelers to suit each brief. Its official About page states that Hao Chen leads every project.
Name and creative approach
The name refers to traditional animation line testing: photographing sequential hand-drawn frames to assess movement before final coloring. Linetest connects that practice with its emphasis on craftsmanship, iterative refinement and visual warmth.
Notable credits
8 creditsOffices
Where Linetest is based
- Suite 306, 128 West 6th Avenue, Vancouver, British Columbia V5Y 1K6, CanadaVancouver, British Columbia, Canada
Vancouver Studio
HeadquartersHeadquarters and production facility in Vancouver's Mount Pleasant district.
Open roles
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