Lil Snack

Overview

Lil Snack is a casual game developer and publisher specializing in "snackable," short-session daily web puzzles, trivia, and word games. Founded in 2023 by industry veterans Eric Berman and Travis Chen, the studio focuses on creating habitual, low-friction gaming experiences that integrate directly into the daily routines of players. By leveraging a proprietary web-based platform, Lil Snack delivers content that requires no app downloads, making it highly accessible across mobile browsers, streaming applications, and digital media platforms.

Core Business & Methodology

The studio operates at the intersection of gaming and digital media, providing both a direct-to-consumer portal and a B2B embedded gaming platform. Its production pipeline utilizes AI-assisted tools for rapid content generation, which are then curated and refined by a team of human puzzle constructors to ensure quality and cultural relevance. This approach allows the studio to maintain a consistent cadence of daily game deployments, keeping content fresh and aligned with trending pop culture, news, and entertainment.

Partnerships & Distribution

Lil Snack partners with major intellectual property holders and media outlets to provide turnkey, white-label gaming solutions. These integrations are designed to increase daily active user (DAU) retention and session duration for partners. Notable collaborations include:

• Hasbro: Development of official digital adaptations such as Scattergories Daily Live, Clue Daily, and Lite Brite Daily.
• NBCUniversal / Peacock: Production of Jeopardy! Today for the Peacock streaming platform.
• Digital Media: Distribution of daily puzzle suites for outlets including the Los Angeles Times, Fox News, and BuzzFeed.

Operational Model

Lil Snack operates as a fully remote, venture-backed startup. The company is headquartered in the United States, with a distributed team of creative, engineering, and product specialists. The studio is committed to a "work from anywhere" model, fostering a collaborative environment that spans across major creative hubs like New York and Los Angeles.