Leftchannel

Leftchannel is an independent motion design, brand experience, and digital art consultancy founded in 2002 by Italian designer and artist Alberto Scirocco. Based in Columbus, Ohio, with a European branch in Milan, the studio develops animated communication and environmental media for brands, entertainment projects, and physical spaces.

Its approach combines fine art methods, including sculpture, painting, and architectural principles, with motion graphics, storytelling, and brand strategy. The studio treats movement as a way to express a brand’s character across screens, interfaces, and built environments. Its work extends from compact promotional content to large architectural displays, connecting visual design with the setting and purpose of each project.

From brand identity to physical experience

Brand translation is a central part of the practice. Leftchannel develops ways for static identities, corporate values, and brand attributes to behave over time through animation. This work includes motion identity systems, digital campaigns, and visual content for conferences and other branded settings.

Its experiential practice brings digital art into architecture and public-facing environments. The studio creates large-format installations, ambient video walls, and environmental storytelling for corporate headquarters, hotels, residential properties, educational facilities, and healthcare spaces. These projects use animation as part of the experience of a place, extending the studio’s design work beyond conventional video formats.

For advertising and entertainment, Leftchannel directs mixed-media animation, promotional spots, broadcast graphics, title sequences, and music-video visuals. Its production capabilities span 2D compositing, 3D modeling and animation, live-action integration, and post-production, alongside concept development and messaging consultation. Augmented reality and mixed-media storytelling also form part of its capabilities.

The studio serves technology, sports and gaming, healthcare, consumer products, hospitality, real estate, broadcasting, and financial services. Across these markets, its portfolio connects strategic brand communication with animation and spatial design, encompassing both commercial commissions and original animated filmmaking.