Laundry

Laundry is an independent, design-driven production studio working across motion graphics, animation, visual effects, live-action direction, and creative content. Founded in Los Angeles by creative partners PJ Richardson and Tony Liu, the company developed from roots in street art, graphic design, and experimental motion work into a multidisciplinary partner for brands, agencies, entertainment, and technology clients.

Its work spans 2D and 3D animation, CGI, character animation, kinetic typography, title sequences, visual identity and motion systems, art direction, compositing, finishing, and color-grade integration. Laundry also develops live-action commercial and narrative productions, from treatment ideation and concept development through shoots and post-production.

Creative capabilities

• Motion and animation: 2D design, 3D/CGI, character work, broadcast graphics, show titles, and motion style guides.
• Brand expression: Visual identities, typography-led systems, campaign concepts, and animated content for digital and out-of-home placements.
• Production and finishing: Live-action direction, multi-camera tabletop and narrative execution, visual effects, compositing, editing, and asset finishing.
• Experiential work: Large-format digital out-of-home displays, interactive experiential content, and AI-integrated visual pipelines.

Laundry's visual approach is associated with energetic typography, vivid color combinations, and technical precision across 2D and 3D workflows. In 2024, the studio introduced a company rebrand that reflected its evolution into AI-assisted production, experiential marketing, and technology-keynote motion graphics.

The studio has delivered animation, motion systems, commercials, and promotional content for organizations including Apple, Google, Meta, Microsoft, Nike, Beats by Dre, Airbnb, FXX, and The Simpsons. Its broader portfolio also includes work for automotive, food and beverage, music, sports, broadcast, and consumer-technology clients, alongside agency partners such as Wieden+Kennedy, TBWA\Chiat\Day, Goodby Silverstein & Partners, BBDO, and Translation.

With creative leadership from Richardson and Liu and executive management led by CEO and Managing Director James Sweigert, Laundry combines design, direction, production, and emerging technology for brand storytelling across screens, campaigns, and physical environments.