Launch DRTV

Launch DRTV was an independent creative production and direct response marketing agency based in Southern California. Founded by television producer and creative director Drew Plotkin, the agency developed television advertising and digital campaigns for consumer brands. Its work combined commercial filmmaking with direct-to-consumer marketing, connecting creative development, production and campaign strategy.

The agency specialized in long-form infomercials and short-form television commercials, alongside video advertising for digital and social channels. Its production capabilities covered concept development, brand ideation, scriptwriting, celebrity talent booking, directing, live-action filming, scenic and set design, editing, visual effects and post-production. This breadth allowed it to handle campaigns from the initial creative idea through finished advertising and media planning.

Advertising and campaign work

Launch DRTV worked across health, wellness, beauty, fitness, apparel, consumer electronics and telecommunications. Its client roster included Nutrisystem, Beachbody, Jockey and T-Mobile. Documented projects include production work for Nutrisystem’s Turbo 10 campaign, a direct response infomercial introducing the Jockey Bra’s volumetric fit system, and Beachbody workout advertising associated with Leandro Carvalho’s Brazil Butt Lift.

Celebrity-led advertising was another significant part of its work. Plotkin directed broadcast spots featuring entertainers and athletes including Jennifer Lopez, Serena Williams, Cindy Crawford, Ellen Pompeo, Dwyane Wade, Jane Seymour and Drew Brees. The agency brought talent-driven storytelling into campaigns designed to encourage a measurable consumer response.

Beyond broadcast production, Launch DRTV offered social advertising, search marketing, campaign tracking and media analytics. Its stated creative approach emphasized human emotion and consistent brand experiences across channels, while its direct response services focused on lead generation and campaign return on investment.