Landor

Landor is a global brand consultancy working across strategy, design and experience. Founded in San Francisco in 1941, it helps organisations define their brands and translate them into visual, verbal, sonic, spatial and digital experiences. Its work spans corporate identity, consumer packaging, retail environments and employee experiences, connecting strategic decisions with the ways people encounter a business.

The consultancy combines brand research and analytics with creative development. Its consulting work includes brand valuation, portfolio architecture, positioning, employer branding and change management. These capabilities support decisions about how a company presents itself, organises its brands and communicates with customers and employees. Naming and verbal identity complement visual systems, helping establish a consistent expression across different channels and markets.

Design across multiple senses

Landor develops identities through typography, imagery, motion, sound and physical space. Its design practice encompasses custom type, brand guidelines and packaging systems, alongside motion craft and sonic identity. Experience work extends those systems into retail concepts, environmental design, branded workplaces and interactive activations. In-store journey mapping and employee environments bring the brand into practical settings where people shop, work and interact.

The agency serves businesses across consumer goods, retail, aviation, financial services, healthcare, technology, automotive, hospitality and other sectors. Its portfolio includes established organisations and newly formed businesses, with assignments ranging from corporate identity and fleet livery to identities for corporate spin-offs. The combination of consulting, design and experience enables projects to address both a brand’s underlying positioning and its expression across physical and digital touchpoints.

Company evolution

Landor became part of Young & Rubicam in 1989 and entered WPP in 2000. In 2020, it combined with retail and spatial experience agency FITCH and operated as Landor & Fitch. The continuing business returned to the Landor name in November 2023, reflecting an expanded multi-sensory offer. Today, its international studio network spans the Americas, Europe, the Middle East and Asia-Pacific, with global operational headquarters in London.