LAI Games

LAI Games develops and manufactures arcade machines, unattended virtual reality attractions, ticket redemption games and interactive out-of-home entertainment experiences. Its work combines game design and software development with the engineering and production of commercial cabinets, motion systems and physical play experiences. It serves amusement operators, distributors, family entertainment centers, bowling centers, theme parks and other commercial leisure venues.

The company traces its business heritage to Leisure and Allied Industries, established in Perth in 1958. The dedicated LAI Games development and manufacturing arm emerged in the 1990s. Today, it operates within Helix Leisure, the holding company established by LAI Group in 2014 to bring together its entertainment technology businesses. Its international operations connect development, commercial support and distribution across Singapore, the United States and Australia.

Arcade and interactive entertainment

Its portfolio spans skill-based prize games such as Stacker, reflex and sports redemption games such as Speed of Light and HYPERpitch, and coin pushers including Pearl Fishery. Racing and motion attractions form another substantial part of its work, alongside licensed arcade experiences and interactive arena systems.

LAI Games has developed branded attractions with entertainment and game companies, including Virtual Rabbids: The Big Ride with Ubisoft, Asphalt 9 Legends Arcade with Gameloft, Cyberpunk 2077: Turf Wars with CD PROJEKT RED and Rick and Morty: Blips and Chitz with Warner Bros. Discovery. These projects adapt established entertainment properties for dedicated commercial play environments.

Beyond physical arcade venues, the company has expanded into remotely accessed and consumer gaming experiences. It launched the browser-based remote arcade platform Arcade Online in 2020 and released the virtual arcade management simulator Arcade Legend for Steam and Meta Quest in 2022.

Its commercial activities extend from concept development and prototyping through cabinet engineering, manufacturing, distribution and product localization. Parts supply, field service and warranty support help operators maintain installed games after delivery.