LADbible Group

LADbible Group is a UK-based digital media publisher and social-entertainment content studio founded in 2012. Operating through LADbible Group Limited, it develops and distributes original video, breaking news, social-first entertainment and licensed content across digital and social platforms.

The group grew from a viral Facebook humour page into a multi-brand publisher serving youth, millennial and Gen Z audiences. Its publishing portfolio includes LADbible, UNILAD, SPORTbible, GAMINGbible, Tyla, FOODbible and ODDSbible, while its in-house production arm, LADstudios, creates original entertainment, factual and sport programming.

Production and commercial work

LADstudios produces digital formats including Snack Wars, Minutes With, Agree To Disagree, Honesty Box, The Gap and First Impressions. The group expanded its London production presence in 2019 with two physical video studios, supporting pre-production, filming, post-production and animation.

Its commercial division, LAD360, operates as a creative agency and branded-content studio. Services span brand strategy, custom content, sponsorships, digital display and social advertising, audience research, white-label social management, video licensing and asset clearance. LAD360 and Joyride have delivered branded entertainment and social campaigns for advertisers including Google, Nike, Disney, Tesco, Uber, PepsiCo and Smirnoff.

Audience and purpose-led campaigns

Alongside entertainment programming, LADbible Group has developed social-good work including Trash Isles, a campaign highlighting ocean plastic pollution; Blood Without Bias, focused on blood-donation restrictions affecting gay and bisexual men; and UOKM8?, a young-men’s mental-health and suicide-prevention campaign.

The company is part of the LBG Media plc group, whose holding company was admitted to trading on London Stock Exchange AIM in December 2021. LADbible Group remains the core digital publishing operating business, with a workforce reported at roughly 450–500 people across its UK, Irish and US operations.