Lab Cave

Lab Cave is a Madrid-based mobile game developer, publisher and boutique mobile growth company. Its work spans casual and mid-core games, combining development and publishing with the commercial and operational support needed to grow existing mobile titles. The company works on its own portfolio and partners with independent developers to publish external games.

Founded in 2013, the business began as a mobile gaming development unit within the Spanish digital advertising group Fibonad and SunMedia. Its early development work included endless runners, racing simulators and clicker games, generating tens of millions of organic downloads. Over time, the studio expanded from internal development into publishing, game acquisition and portfolio management.

Publishing and growth

A central part of Lab Cave’s business is acquiring existing casual games and working to revive their monetization and player base. Its publishing offering also supports third-party developers, bringing together store presentation, player acquisition, advertising revenue and ongoing game operations.

The company provides end-to-end mobile publishing alongside focused growth services. These include game growth audits, App Store Optimization, store asset optimization, creative design and A/B testing, user acquisition campaign management, ad mediation setup and live-operations support. Conversion rate optimization complements this work by improving how games are presented to prospective players.

Games and company development

Its portfolio includes simulation and management games such as ZooCraft: Animal Park Tycoon and Dream Hospital: Medical Tycoon, alongside racing, idle, equestrian and interactive romance titles. Its published work also includes mobile role-playing games.

Airnow acquired Lab Cave on January 13, 2022. The studio continued operating from Madrid as the group’s gaming and publisher growth business. Its activities remain centered on mobile development, publishing and the practical work of scaling and sustaining games.