Kontrolka

Kontrolka is a Prague-based studio specializing in automotive human-machine interface design and digital product delivery. Established in 2016, it develops the interfaces through which drivers and passengers interact with vehicles, connecting visual design with the practical requirements of production software. Its work serves automotive manufacturers across Europe, North America and Asia, alongside applications in motorcycles, marine navigation and specialized machinery.

The studio’s remit spans digital instrument clusters, central infotainment displays, head-up displays, climate controls, steering controls and companion mobile applications. It brings together research, interaction design, visual design, motion graphics and technical delivery to develop coherent experiences across these connected surfaces. Brand integration and information architecture form part of that work, alongside ergonomic user flows and the presentation of vehicle information.

From strategy to implementation

Projects can begin with HMI strategy, automotive market analysis, UX/UI analysis and workshops. Kontrolka develops concepts through user stories, interaction models, wireframes and high-fidelity visual exploration. Its design work includes digital cockpit reskinning, interface design languages, navigation experiences and both 2D and 3D micro-animations.

The delivery phase extends beyond concept presentation. The studio produces design systems, optimized visual assets, 3D content and technical assemblies for developer handovers, followed by implementation quality assurance. This combination allows its work to move from exploratory screens and motion studies toward assets intended for production integration.

Kontrolka operates within automotive manufacturers’ engineering and design workflows, with assignments ranging from early interface visions to production vehicle delivery. Its portfolio also includes exploratory motorcycle interfaces, modular racing dashboards and nautical navigation concepts, reflecting applications of its interface expertise beyond passenger cars.

The studio’s approach combines user-centered research with detailed visual and interaction work. Across its projects, it addresses how information is organized, how controls behave and how animation communicates changes in system state. These capabilities support both the definition of a vehicle’s digital experience and the preparation of the materials needed to implement it.