Kluge Interactive

Kluge Interactive is an independent game development and creative technology studio focused on virtual reality, augmented reality and spatial computing. Founded in 2008 by Arturo Perez, the California-based company began as a digital design and creative strategy agency, producing web, mobile and brand experiences for clients including Deloitte, TeleSign, AdColony and the City of Los Angeles. It began experimenting with virtual reality in 2016, building an internal multidisciplinary team around immersive entertainment.

The studio is best known for Synth Riders, a music-driven VR game combining active movement, dance choreography and interactive environments. The game entered Steam Early Access in July 2018 and reached its full launch in May 2019. Its development has included cross-platform multiplayer, fitness-oriented play and synchronized visual Experiences that extend the relationship between music and gameplay.

Music collaborations are central to this work. Kluge has partnered with artists and record labels on content featuring Lindsey Stirling, Muse, The Offspring, Gorillaz and Bruno Mars. These collaborations bring licensed music into playable environments and themed content, supporting the continued development of the Synth Riders platform.

Games and immersive development

Kluge develops and publishes original games while adapting its work across hardware ecosystems. Synth Riders has appeared on Meta Quest, SteamVR, PlayStation VR, PlayStation VR2, Apple Vision Pro and Nintendo Switch. The studio also developed Final Fury, an arcade-style fighting game designed specifically for VR, extending its portfolio from rhythm gameplay into physical combat.

Its commercial capabilities encompass full-cycle XR game design, development and publishing, alongside platform porting and optimization. Kluge also provides spatial interface design, prototyping, creative technology consulting and experiential brand activations, drawing on its earlier agency background.

The company operates through a remote-first, decentralized model, with collaborators across North America, Europe, Latin America and Australia. Its work spans original entertainment properties, interactive music experiences and immersive products for brands.