Kitestring
- Open roles
- 0
- Founded
- 2007
- Employees
- 1-10
- Offices
- 1
About Kitestring
Kitestring is an independent creative, design and marketing agency based in Hamilton, Ontario. The boutique studio works with nonprofits, charities, public health institutions, community initiatives and socially conscious businesses. Its approach combines purpose-driven marketing with audience-first design, helping organizations explain their work and connect with the communities they serve.
The agency develops brands from strategy and naming through visual identity, guidelines and practical design templates. Its campaign work extends across marketing strategy, copywriting, social media planning and ongoing social media management. Design and production capabilities include annual reports, packaging, marketing collateral, websites, landing pages, motion graphics, animation and photography. These services support both individual communications projects and broader changes to an organization's public identity.
Work shaped by community
Kitestring's portfolio spans arts and culture, healthcare, education, environmental causes, food and beverage, recreation and public-sector organizations. For the Hamilton Oshawa Port Authority, it developed the HOPA Ports identity alongside an enterprise website, interactive vessel trackers and harbour maps. Its Hamilton Philharmonic Orchestra work included the “Hipster Beethoven” initiative, designed to engage younger audiences.
Other projects connect branding with practical community communication. The Faces of Dementia campaign used storytelling, video, posters and travelling exhibits to challenge stigma. Work for St. Matthew’s House included strategic plan design, impact reporting and awareness materials, while Main Stage Rehearsal Studios combined a rebrand with an online booking system. The studio has also produced donor engagement and anniversary campaigns, including work for Big Brothers Big Sisters of Halton and Hamilton and Jackson Square.
Development of the studio
The business traces its roots to 2007 under the name Kitestring Creative Branding Studio. Founders Chris and Jenn Hudder re-established and expanded the firm in 2011, building on its early work helping Hamilton businesses communicate locally through branding and social media. Subsequent leadership changes brought the studio into its current ownership, with an increased emphasis on ethical design, accessibility and community engagement.
More about Kitestring
Leadership and collaborators
- Marin Hudson, RGD, is the sole owner and Creative Director. A Mohawk College graphic design graduate and professor, she joined the studio as a junior designer in 2018 before becoming co-owner and subsequently principal owner.
- Emily Bouchard provides internal administrative support. The studio supplements its core team with independent associates, photographers and video partners on a project-by-project basis.
- Long-term collaborators include Andrea Pohlmann for market research and marketing strategy, and Jane Allison, principal of Dovetail Community, for communications and public relations.
- Earlier leadership included Jenn Hudder as CEO and Mike Ecclestone as Co-Owner and Client Services Director.
Community activity
Historically, the studio organized the annual Christmas Spectacular fundraiser for Culture for Kids in the Arts. Its Community Fridges HamOnt involvement has also included ongoing social media advocacy alongside its pro bono design contribution.
Notable credits
11 creditsOffices
Where Kitestring is based
- Hamilton, Ontario, Canada
Hamilton offices
HeadquartersAbout this office
**Hamilton Studio** Status: active Headquarters Address: Suite OF253, The Cotton Factory, 270 Sherman Avenue North, Hamilton, ON L8L 6N4, Canada Phone: +1 905-296-9575 ext. 2 Current headquarters and sole active operating premises. --- **Office** Status: inactive / historical Address: 126 Catharine Street North, Hamilton, ON L8R 1J4, Canada Former studio premises documented circa 2018, before relocation to The Cotton Factory. --- **Office** Status: inactive / historical Address: 65 Walnut Street South, Hamilton, ON L8N 2L1, Canada Earlier studio premises documented circa 2011–2012.
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