Kijamii

Kijamii is an independent digital advertising and creative agency founded in Cairo in 2011. It serves brands across the Middle East and North Africa, with a particular focus on Egypt, Saudi Arabia and the United Arab Emirates. Its work brings together consumer research, creative storytelling, social communications, production and performance marketing.

The agency emerged through social technology and digital community management in Egypt, then broadened its offering into integrated brand communications. Early backing came from regional venture builder A15. In 2018, Kijamii expanded into Riyadh and Dubai to support multinational brands and its growing Gulf business.

From audience insight to campaign delivery

Kijamii's consumer insights work includes qualitative and quantitative research, cultural listening and data extraction. Its creative teams develop campaign concepts, art direction and copywriting, while social teams handle community management, platform activations and content designed for social channels.

Production capabilities span video, motion design and multimedia assets. Paid media services cover planning and buying, conversion tracking and ongoing optimization. The agency also develops sports and entertainment campaigns through fandom activations, brand partnerships and community marketing, connecting regional cultural interests with commercial briefs.

Its portfolio includes a Netflix and Al Ittihad campaign linking La Casa De Papel to Saudi football culture, the FC25 Clubhouse fan experience in Riyadh, and the Saudi launch campaign for inDrive. Other work includes campaigns for President Cheese Egypt, Ring, Changan Almajdouie and Google, alongside a LaLiga community strategy tailored to Arab football fans across ten Spanish clubs.

Regional development

In September 2019, Kijamii joined with Good People to establish the GP&K holding network, which subsequently incorporated creative boutique Elephant. The agencies retained autonomous operations while collaborating on integrated regional briefs.

Kijamii completed a restructuring and rebrand in late 2025 under the philosophy “Work that Works.” Its positioning emphasizes culturally relevant communications and measurable commercial outcomes, bringing its research, creative, production and media capabilities together around regional brand challenges.