Juniper Jones

Juniper Jones is a creative agency and design production studio combining brand strategy, motion design, animation and visual effects for commercial advertising, broadcast and entertainment. Founded in Brooklyn in 2012 by designer and executive creative director Kevin Robinson, it developed as a hybrid business connecting creative development with technical production. Its work spans campaign concepts, network identities, broadcast packages and interactive experiences.

The studio brings together strategic and visual disciplines, including brand audits, positioning, voice and tone, visual identity, campaign ideation and design toolkits. Production capabilities include 2D and 3D animation, character modeling, simulation, computer-generated imagery and live-action direction. Digital, social and mobile-first content forms another part of its offering, alongside augmented reality, projection mapping and experiential work.

Broadcast, brands and interactive work

Juniper Jones has produced commercial campaigns and broadcast design for ESPN, AMC, Turner Classic Movies, Radio Disney and Cooking Channel. Its 2013 NBA Finals show open for ESPN combined 3D animation, visual effects destruction and particle dynamics. Other work includes Cooking Channel’s holiday campaign, Radio Disney’s mobile-first brand campaign, promotional graphics for Turner Classic Movies’ “Let’s Movie” campaign and AMC’s “Immortalized.”

Its portfolio also extends into music, public art and charitable communications. Collaborations include an augmented reality concert experience with Starset, the DUMBO Improvement District’s “Wishes on Washington Street” installation and City Harvest’s “Donate the Can” campaign. These projects illustrate the studio’s combination of visual storytelling, design and technology across screen-based and physical experiences.

Integration with LVLY

LVLY acquired Juniper Jones in March 2022, adding its strategic ideation, animation and design capabilities to a broader creative production ecosystem. The team subsequently consolidated its New York operations into LVLY’s Manhattan facility. Juniper Jones continues within that organization as an integrated design, VFX and animation division, with access to the wider group’s editorial, color, retouching and commercial finishing capabilities. Its former standalone website now redirects to LVLY.