John McNeil Studio

John McNeil Studio is an independent creative studio based in Berkeley, California, founded in 2009 by John McNeil. Its work combines brand strategy, creative development, production and media planning for businesses seeking to reposition their brands, introduce products or build integrated campaigns.

The company organizes its capabilities around a unified studio model. Strategists, designers, writers, directors, animators, developers and media planners work within the same organization, connecting business planning with creative execution. This approach supports projects that extend from a brand’s positioning and visual identity through digital experiences, campaign production and media delivery.

From strategy to production

Strategic services include audience research, brand and content strategy, customer segmentation, brand voice and marketing communications. Creative work spans identity design, advertising campaigns, social content, executive communications and sales enablement. The studio also develops environmental and executive briefing center experiences, events, interactive design and virtual reality experiences.

Its production capabilities encompass film, photography, editorial, animation, motion design, illustration, compositing, color grading and 3D modeling. Digital teams provide user experience design, information architecture, website and application development, and ongoing web maintenance. These disciplines allow the studio to develop both the creative idea and the materials and experiences through which audiences encounter it.

Campaigns and market reach

Media services connect campaign development with channel planning, execution and measurement. The offering includes traditional and digital channels, paid search and social, streaming, audio, out-of-home advertising, performance reporting and campaign optimization.

The studio serves enterprise technology, healthcare, consumer lifestyle, energy, entertainment, hospitality and nonprofit organizations. Its portfolio includes brand transformation for Teradata, campaign and interactive work for Smartsheet, cyber resilience communications for Commvault, and brand evolution for Five9. Other projects include the Destination Peloton campaign, healthcare branding for MarinHealth, product launch campaigns for Cisco Webex and anniversary identity work for Creative Growth Art Center. Across these engagements, its work ranges from corporate brand systems to consumer storytelling and public-facing cultural initiatives.