JLR
- Open roles
- 0
- Founded
- 2008
- Employees
- 10001+
- Offices
- 1
About JLR
Jaguar Land Rover Automotive PLC (JLR) is a British multinational automotive company and a wholly owned subsidiary of Tata Motors Limited. It specializes in the design, engineering, manufacturing, and sale of premium luxury vehicles under the iconic Jaguar and Land Rover brands.
History & Formation: The modern JLR entity was formed in 2008 through Tata Motors' acquisition, building on a heritage dating back to the founding of Jaguar in 1922 and Land Rover in 1948.
Headquarters & Leadership: The company is headquartered in Whitley, Coventry, United Kingdom. Key leadership includes Adrian Mardell (CEO), Natarajan Chandrasekaran (Chairman), and Richard Shore (CFO).
Operations & Scale: JLR employs approximately 33,000 people in the UK and has a global footprint with vehicle manufacturing plants in the UK (Solihull, Halewood, Castle Bromwich), China, Brazil, India, Austria, and Slovakia, along with technology hubs worldwide.
Focus & Services: The company focuses on luxury automotive design, engineering, and manufacturing. Its services encompass premium vehicle production, connected car services, and luxury retail experiences.
Technology & Tools: JLR is investing in Electric Vehicle (EV) architectures, hydrogen fuel-cell technology, advanced driver assistance systems (ADAS), and AI-driven infotainment systems.
Vision & Strategy: The mission is to be a proud creator of modern luxury through two distinct British brands. The overarching strategy is "Reimagine," which focuses on a sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact.
Portfolio: The key brands are Range Rover, Defender, Discovery, and Jaguar. Major projects include the Reimagine strategy, the first all-electric Range Rover (2024), the all-electric Jaguar brand transition (from 2025), and the Net Zero Carbon 2039 goal.
Partnerships: Collaborations include the Tata Group for clean energy and software, Agratas for battery supply, and various global technology startups.
More about JLR
Studio: 3D + Interactive
- Location: Coventry, UK
- Specialization: A specialist unit of Jaguar Land Rover established in 2020 as part of the company's digital transformation.
- Purpose: To produce high-fidelity 3D visualizations, virtual-reality experiences, and interactive digital content supporting vehicle design, marketing, and customer-facing platforms.
- Flagship Projects: I-PACE electric SUV visualization, new Defender digital launch, Range Rover concept-to-reality VR workflow, and immersive configurators for Jaguar models.
Our Philosophy:
Our way of thinking goes further: we think ahead. We look at where the world is going and we make sure we're in position to make a difference. It's the kind of thinking that has already delivered innovations such as a steering wheel that knows you better than you know yourself, sensors that adapt your drive and the world's first off-road connected car.
Reimagine Strategy Highlights:
- Reimagination of Jaguar as an all-electric luxury brand from 2025 to 'realise its unique potential'.
- In the next five years, Land Rover will welcome six pure electric variants.
- All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024.
- Aim to achieve net zero carbon emissions across supply chain, products and operations by 2039.
- Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group.
People & Culture:
The company employs almost 40,000 people across the globe and is committed to fostering a diverse, inclusive culture that is representative of the society in which we live. JLR is actively employing and reskilling for its all-electric future.
Offices
Where JLR is based
- Coventry, England, United Kingdom
Coventry office
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