JL DESIGN

JL DESIGN is a Taiwanese creative agency and motion design consultancy founded in 2007 by Johnason Lo. Established with a focus on motion graphics and broadcast channel branding, the studio has expanded into brand strategy, visual identity and multimedia storytelling. Its work connects strategic positioning with the design and production of visual experiences across television, corporate communications and cultural events.

The agency organizes its services around four disciplines: Brand, Strategy, Content and Story. These encompass brand positioning, identity systems and guidelines, creative strategy, audience targeting, multimedia content and narrative development. Production capabilities include 2D and 3D animation, motion design, commercial films and corporate image videos. Its identity work extends from defining a visual language to developing guidelines and assets for use across platforms, while its storytelling services include event themes and film scripting.

Broadcast and cultural design

Broadcast design forms a substantial part of the studio’s history. Its portfolio includes channel identities, station idents, promotional assets and on-air packaging for Al Jazeera, CCTV-9 Documentary Channel, HBO Asia, Hakka TV, Disney Channel Taiwan and FOXClassic Japan. Projects range from channel launches and complete redesigns to seasonal motion graphics and news presentation systems.

JL DESIGN also develops visual identities and motion packages for major entertainment ceremonies and cultural programmes. Its work includes the 25th, 26th and 29th Golden Melody Awards, the 57th Golden Horse Awards, the Golden Pin Design Awards and Taiwan Creative Content Fest. These commissions bring together typography, animation, event identity and broadcast presentation.

Brand experience

Beyond broadcasting, the studio undertakes corporate rebranding, visual identity systems and campaign production. Examples include identity work for BizLink and Good Finance, corporate films for China Airlines, and campaign visuals for LOEWE and Taiwan Excellence. Its broader client base spans technology, finance, aviation, government, cultural institutions and consumer brands.

With operations in Taipei and Shanghai, JL DESIGN combines its broadcast design background with a wider consultancy practice focused on how brands communicate through identity, content and narrative.