JED Lab

JED Lab is a creative video production company and digital agency founded in Montreal in 2010. Its work combines cinematic live-action production, animation and digital content for commercial brands, broadcasters, public institutions and other organizations. Alongside its Montreal headquarters, the company maintains production hubs in Toronto and Dubai.

The studio provides an end-to-end production service, beginning with creative strategy, narrative development, scriptwriting, artistic direction and storyboarding. Production capabilities include television commercials, brand films, corporate documentary series, web series, event coverage and aerial cinematography. Its post-production offering spans editing, color correction, sound design, motion graphics, animated infographics, visual effects and 2D and 3D character animation.

Content across platforms

JED Lab develops visual material for broadcast, social media, online campaigns and interactive environments. Its digital services include content marketing, influencer partnerships, social campaigns, website development and mobile interface design. Emerging-media capabilities encompass generative AI filmmaking, immersive VR, AR and XR experiences, 360-degree virtual tours and mobile interactive content.

Commercial projects identified in its portfolio include Puma campaigns connected with the Paris Olympics and motorsport, newcomer integration content for Ville de Montréal, recruitment advertising for the SPVM, and corporate video series for Lightspeed. The studio also produces interactive content for the Canadiens de Montréal and promotional web series and virtual-reality work for Techo-Bloc. These projects reflect a practice spanning conventional advertising, episodic branded storytelling and immersive audience experiences.

Beyond commercial production

The wider JED Lab operation extends into original screen content, athlete representation and publishing. Its sports management division supports athlete and coach branding, sponsorship alignment and media positioning. Its publishing arm develops books from concept through illustration and publication, while original entertainment activity includes short films and animation development. Broadcast television production also involves the sister corporation Les Productions JED Lab Inc.

Across these activities, JED Lab serves advertising, television, sports, technology, retail, government, nonprofit and corporate markets, bringing creative development, production and digital distribution services into the same practice.