IsCool Entertainment
- Open roles
- 0
- Founded
- 2001
- Employees
- 11-50
- Offices
- 1
About IsCool Entertainment
IsCool Entertainment is a French mobile and social games studio that develops, publishes and operates free-to-play casual games. Its catalogue centres on word puzzles, anagram games and traditional social card games, with releases distributed across mobile app stores and Facebook.
The studio’s principal titles include Garden of Words (Jardin des Mots), Wordox and Belote & Coinche Multijoueur. Its broader portfolio also includes crossword, word-search and multiplayer card experiences such as Bouquet of Words, Star of Words, Crossword Daily, Word Search Pro and Crazy 8. These games serve audiences in France, across Europe, North America and worldwide mobile markets.
Capabilities
- Mobile game design, engineering and live operations for iOS and Android
- Word-game, puzzle and social-card-game development
- Unity-based development and 2D/3D game art
- User acquisition, performance marketing and community management
- Advertising mediation, analytics, localisation and player support
The company combines in-app purchases with programmatic advertising as part of its free-to-play operating model. Its work spans ongoing game operations as well as the development and publishing of new casual titles.
From digital distribution to mobile games
The business was founded in 2001 by Mathieu and Romain Nouzareth as Boonty, initially focused on PC and casual-game digital distribution. It launched the casual-game portal Cafe.com in 2007 and the Facebook social game Is Cool in 2008. After the Boonty distribution assets and brand were sold to Nexway in 2009, the remaining game-development business operated as Weka Entertainment before rebranding as IsCool Entertainment in 2011/2012.
The studio later shifted from web and Facebook browser gaming toward native mobile applications, including a mobile version of Wordox in 2012. IsCool Entertainment was acquired by Hachette Livre through ICE Participations in 2017 and continues to operate as an active, wholly controlled subsidiary within the Louis Hachette Group.
More about IsCool Entertainment
Leadership and operations
- Hadrien des Rotours is Chief Executive Officer, with Ludovic Barra as Deputy CEO and Julien Fayolle as CTO. Isabelle Magnac serves as Board Chair.
- The studio describes an egalitarian, anti-crunch operating culture focused on team autonomy, employee empowerment and data-informed game production.
Financial scale
In fiscal year 2025, IsCool Entertainment reported revenue of €22,981,226 and net income of €2,650,558.
Notable credits
13 creditsOffices
Where IsCool Entertainment is based
- Paris, Île-de-France, France
Paris offices
HeadquartersAbout this office
**Paris Headquarters & Main Studio** Status: active Headquarters Address: 43 rue d'Aboukir, 75002 Paris, France Phone: +33 (0)1 42 73 74 00 Opened: 2009 Sole physical operating headquarters and primary development studio housing game design, engineering, 2D art, data analysis, marketing and executive leadership. --- **Office** Status: inactive / historical Address: 4 rue des Fossés Saint-Jacques, 75005 Paris, France Closed: 2004 Historical premises; SIRET 43526917000013. --- **Office** Status: inactive / historical Address: 2-244 villa du Mont Tonnerre, 75015 Paris, France Closed: 2005 Historical premises; SIRET 43526917000021. --- **Office** Status: inactive / historical Address: 75 rue des Plantes, 75014 Paris, France Closed: 2009 Historical premises; SIRET 43526917000039.
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