IRRA Studio

IRRA Studio is a Brazilian 2D animation, motion graphics and audiovisual production studio based in Londrina, Paraná. Its work spans educational films, corporate explainers, advertising, digital campaigns and music-related animation. Founded as a visual arts student collective in late 2010 and formally incorporated in 2011, the studio developed from student video collaborations into a commercial production business serving Brazilian and multinational organizations.

The studio handles projects from initial scripting through final rendering. Its production capabilities include storyboarding, animatics, illustration, background art, art direction and 2D character animation, alongside sound design, editing and color grading. Motion graphics work encompasses kinetic typography, infographics and abstract visual design. For hybrid productions, IRRA combines location filming with animated elements and post-production.

Animation for education, brands and entertainment

IRRA's portfolio reflects a substantial focus on explaining ideas through visual storytelling. Educational work includes animation for Kroton Educacional, Unopar and Anhanguera, while its environmental productions address subjects such as climate adaptation, carbon credits, the Amazon and the Atlantic Forest. Agricultural projects range from technical product explainers to demonstrations of software and mobile applications.

The studio also works across healthcare, technology, telecommunications, real estate and music. These projects include institutional films, public-facing educational campaigns, lyric videos and music videos, adapting animation and motion design to different audiences and communication needs.

Its entertainment work includes Turma da Boiadeirinha, a children's musical series co-produced with AgroPlay in 2025 and featuring the animated persona of singer Ana Castela. Other collaborations include children's educational animation with Unimed Londrina and a Natura campaign animated over illustrations by Willian Santiago.

A significant commercial milestone came in 2014, when IRRA won a nationwide competitive tender for Kroton Educacional and produced roughly 50 educational motion graphics videos within two months. The project supported an expansion of its production infrastructure and investment in hardware. The studio subsequently continued developing a portfolio across commissioned animation, branded communication and musical storytelling.