Back to all studios
IRI

Iris

Creative & Production

Participate or Perish

View roles 0Visit website
Open roles
0
Founded
1999
Employees
1001-5000
Offices
11

About Iris

Iris is a global integrated creative and marketing agency operating publicly as Iris Worldwide. Founded in London in 1999, it brings together brand strategy, advertising, digital marketing and brand experiences. Its work spans consumer and business audiences, connecting strategic planning with creative development, production and campaign delivery.

The agency develops integrated campaigns across television, digital, print and out-of-home media. Its capabilities also include social content, influencer marketing, public relations, experiential activations, brand identity and digital experience development. Customer relationship management, loyalty programmes and marketing technology integration extend its work into ongoing customer engagement, while performance marketing, conversion optimisation and analytics support commercial decision-making.

Creative work and markets

Iris works across sports and athletic apparel, consumer electronics, food and beverage, automotive, financial services, healthcare, retail and technology. Its supplied client roster includes Adidas, Samsung, Domino’s, Pizza Hut, Heineken, Barclays, NIVEA, BRITA and Alcon. These relationships encompass brand positioning, product launches, retail marketing, sponsorship campaigns and social or experiential activity.

Representative work includes the creation and design of Wenlock and Mandeville, the official mascots of the London 2012 Olympic and Paralympic Games. For Adidas, Iris has developed football and lifestyle campaigns, including There Will Be Haters. Its Samsung work includes Galaxy device launches, experiential showcases and retail marketing, while Barclays and Barclaycard projects include sponsorship content and activations supporting women’s professional football in the UK.

Development of the network

Cheil Worldwide acquired a majority interest in Iris through a strategic partnership announced in late 2014. Iris continues to operate with its own creative and operational governance within the group. Its capabilities have expanded through the integration of specialist analytics and pricing consulting businesses, including Iris Concise and Iris Pricing Solutions. The agency’s international presence spans Europe, North America, Latin America and Asia-Pacific.

More about Iris

Founders and leadership

  • The report identifies Ian Millner, Stewart Shanley and Steve Bell as founders. As of the November 2026 research, Steve Bell is Global CEO.
  • Ian Millner stepped down from his Global CEO and Executive Chairman roles in early 2026 after 26 years of leadership, moving into an advisory role.
  • Current creative and strategic leaders named in the research include Menno Kluin, Global Chief Creative Officer, and Ben Essen, Global Chief Strategy Officer. Zoe Eagle leads Iris London as CEO; Jill Smith is CEO, Americas, and Alex Abrantes is Chief Creative Officer, North America.

Participation methodology

The proprietary Participation Brand Index (PBI) is a diagnostic tool and strategic methodology that assesses how actively consumers advocate for and help shape brands. This gives the agency's emphasis on participation a specific research and planning framework.

Operating approach

Iris describes its approach as an integrated micro-network, developed to reduce traditional agency-network bureaucracy and support participatory culture and commercial impact.

Notable credits

5 credits
  • London 2012 Olympic and Paralympic mascots: Wenlock and Mandeville
  • Adidas: There Will Be Haters
  • Samsung Galaxy device launch campaigns
  • Barclays / Barclaycard women's professional football sponsorship campaigns
  • Pizza Hut and Domino’s brand repositioning and marketing campaigns

Offices

Current and former locations of Iris

13 locations

Open roles

Find your next role at Iris

No open roles right now

Check back for new opportunities at Iris.

Visit studio website