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InSync PLUS

Creative & Production
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About InSync PLUS

InSync PLUS is an entertainment marketing and creative advertising agency serving film studios, television networks, streaming platforms and consumer brands. Based operationally in Los Angeles, it develops integrated campaigns that bring together moving-image advertising, print design, digital content and brand strategy. Its work spans theatrical releases, episodic television and streaming entertainment, with capabilities extending from campaign concepts to editorial finishing and promotional materials.

The agency combines audio-visual production with key art and design. Its AV work includes theatrical trailers, teasers, broadcast spots and promotional featurettes. Print capabilities encompass concept development, typography, composite photography, one-sheets, character banners and out-of-home advertising. Digital and social work includes tailored advertising, social video edits, interactive content and promotional microsites. Branding and identity services connect these materials within broader launch campaigns for entertainment properties, networks and consumer brands.

Agency evolution

The business developed through the combination of In Sync Advertising and Bemis Balkind. In Sync Advertising built its reputation around trailers and AV marketing, while Bemis Balkind contributed print, key art, digital and branding capabilities. In February 2014, In Sync Advertising acquired and merged with Bemis Balkind, bringing these disciplines together under the name In Sync Bemis Balkind. The combined agency subsequently adopted the public name InSync PLUS.

Its design heritage extends through Bemis Balkind to Frankfurt Gips Balkind, an earlier agency established in 1968. That history forms part of the company's creative lineage, while the predecessor firms and their original work remain distinct chapters in its development.

Contemporary work

InSync PLUS has produced campaigns for theatrical films, television series and streaming releases. Its credited work includes trailer campaigns for Spotlight and Christine, AV and digital advertising for Ford v Ferrari and Jurassic World, and promotional work for Apple TV+ productions.

Following the COVID-19 pandemic, the agency moved to a fully remote production model. It continues operating through a distributed creative team, with Los Angeles remaining its operational base.

More about InSync PLUS

Leadership

  • Smitty Smith, also known as Rob Smith, is Chief Executive Officer and Executive Creative Director.
  • Patrick Esposito is Chief Operating Officer.
  • Michael Earnhardt is Senior Vice President and Creative Director AV.
  • Ellen Soula is Executive Director of Finance and Accounting.

Secure production methods

The agency's cloud transition involved MediaSilo and Shift Media. Its documented remote editorial workflow uses multi-factor authentication and forensic watermarking to support secure sharing and collaboration on unreleased entertainment material.

Historical principals

Peter Bemis and Aubrey Balkind founded Bemis Balkind in 1987 and served as co-presidents when the agencies combined in 2014. Those historical appointments do not establish current executive roles.

Notable credits

11 credits
  • Bad Monkey — "Suspect" trailer campaign
  • Louis Armstrong's Black & Blues — trailer and AV campaign
  • The Phantom of the Open — theatrical marketing campaign
  • Tubi: "Not on Netflix" — integrated brand campaign
  • Ford v Ferrari — AV and digital trailer campaign
  • Midsommar — theatrical payoff key art
  • Fauda: Season 2 — "Lior's True Story" teaser
  • Christine — theatrical trailer campaign
  • Spotlight — theatrical trailer campaign
  • Jurassic World — digital and AV advertising campaign
  • Avatar — predecessor In Sync Advertising motion picture marketing campaign

Offices

Current and former locations of InSync PLUS

2 locations

  • Los Angeles offices

    Former office
    Los Angeles, California, United States
    About this office

    **Office** Status: inactive / historical Address: 3530 Wilshire Blvd., Suite 1500, Los Angeles, CA 90010, USA Former primary physical headquarters. The lease ended following the transition to fully remote production; Los Angeles remains the company's operational and registration base. --- **Office** Status: inactive / historical Address: 6135 Wilshire Blvd., Los Angeles, CA 90048, USA Former Bemis Balkind headquarters and initial shared office of In Sync Bemis Balkind after the 2014 transaction, before relocation.

  • New York office

    Former office
    134 Spring Street, Suite 302, New York, NY 10012New York, United States

    Former Bemis Balkind branch briefly retained by In Sync Bemis Balkind after the 2014 merger and subsequently decommissioned.

    212-965-0099
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