INSANE
- Open roles
- 0
- Founded
- 2009
- Employees
- 11-50
- Offices
- 1
About INSANE
INSANE is an independent Brazilian game development studio founded in São Paulo in 2009. Its work centers on Profane, a player-driven sandbox MMORPG being developed for PC/Windows. The studio began by making mobile and digital games to build technical experience and production maturity, then made Profane its sole development priority in 2015.
During its early years, INSANE collaborated with Mauricio de Sousa Produções to bring characters from the Brazilian comic series Turma da Mônica to mobile games. These projects included Coelhadas da Mônica and Jogo do Cascão, establishing a production history before the studio concentrated on its original online world.
A world shaped by players
Profane places player freedom and emergent interaction at the center of its design. Its influences include the pre-2000 experience of Ultima Online, particularly the freedom to explore, compete, build and develop a character without following a fixed class structure. Progression emphasizes proficiencies and the discovery of elemental skills rather than conventional character classes and static levels.
The game combines action-oriented, skill-based combat with open-world PvP, full-loot rules and a karma system. Player housing, construction and guild territorial warfare give communities ways to establish a presence in the world. Dynamic NPC factions and evolving world systems extend that approach beyond direct player encounters. Other described features include mounted combat, non-instanced dungeons, taming, farming and gardening.
Development capabilities
INSANE brings together game design, software engineering, environment and character art, technical art, rigging and animation. Its technical work includes multiplayer networking architecture and systemic world simulation, alongside community management and playtest infrastructure.
As of November 2026, the studio remains actively engaged in Profane's Alpha development, community playtests and recruitment. Its current production focus combines the technical demands of a persistent multiplayer world with game systems intended to let players influence how that world develops.
More about INSANE
Leadership
- Diego Beltran is identified as Chief Executive Officer and co-founder.
- Luiz Alberto Zaiats is identified as Chief Technology Officer and co-founder.
Development process and milestones
Profane's Brazilian founder-access Pre-Alpha ran from March 2018 to September 2019. The studio subsequently rebuilt core systems, networking architecture and engine systems to support global scalability.
The report describes a community-driven development process with no-NDA playtests and transparent monthly rolling roadmaps. A new rolling-roadmap format was announced in late August 2026.
Workplace and training
The report describes an in-person, hybrid and remote Brazilian workforce, with core administrative and executive operations based in São Paulo.
The INSANE Internship Program can last up to two years. The company describes interns as participating in INSANE's and Profane's mission from the start, and the report connects the initiative with game development talent across Brazilian educational institutions.
Notable credits
3 creditsOffices
Where INSANE is based
- São Paulo, Brazil
São Paulo offices
HeadquartersAbout this office
**São Paulo Headquarters & Studio Office** Status: active Headquarters Address: Rua Tenente Negrão, 140, Edifício Juscelino Kubitschek, Itaim Bibi / Jardim Paulista, CEP 04530-030 Phone: +55 11 3079-0141 Primary game development hub and overall company headquarters. --- **Corporate Registered Office** Status: active Address: Avenida Nove de Julho, nº 4877 – Sala 61 – Bloco B, Jardim Paulista, CEP 01407-200 Registered corporate seat, distinct from the operating studio premises.
Open roles
Find your next role at INSANE