InMobi

InMobi is a mobile advertising technology and consumer internet company founded in Bengaluru in 2007. Its business connects advertisers seeking mobile audiences with publishers and app developers seeking to monetize their applications. The company combines programmatic advertising infrastructure, audience intelligence, creative capabilities and consumer applications within a technology business operating across international markets.

Its advertising offering spans both the demand and supply sides of the mobile advertising market. InMobi DSP supports programmatic media buying, AI-driven audience targeting and campaign performance tracking. InMobi Exchange provides an in-app marketplace connecting advertising demand with publisher inventory. Developer SDKs and publisher tools support monetization through rewarded video, native advertising and interactive formats, alongside header bidding and mediation.

Advertising and consumer platforms

For advertisers and brands, InMobi provides tools for planning and delivering mobile campaigns, authoring creative assets and measuring results. Its capabilities include mobile video, dynamic and rich media creative, connected television advertising and retail media solutions. It serves markets including mobile gaming, e-commerce, consumer packaged goods, telecommunications, automotive, entertainment and financial technology.

For publishers, the business focuses on integrating advertising into applications and connecting available inventory with programmatic buyers. Its technology stack brings together audience information, ad delivery and monetization capabilities across the advertiser and app-developer sides of the market. Beyond enterprise advertising, InMobi operates consumer applications, including 1Weather, a weather information and alert platform.

The business began as mKhoj, an SMS-based search directory, before pivoting into mobile advertising in 2008 and adopting the InMobi name. It subsequently expanded its advertising infrastructure and consumer technology interests. Glance, launched in 2019, developed into a separately operated platform within the broader group ecosystem, rather than a direct InMobi advertising product.

InMobi maintains its global operational headquarters in Bengaluru and an international network of regional offices. Its corporate history includes Singapore holding operations alongside Indian operating entities, reflecting the company's development from an Indian startup into an international advertising technology business.