InGame Group
- Open roles
- 0
- Founded
- 2012
- Employees
- 51-200
- Offices
- 1
About InGame Group
InGame Group is an Istanbul-based video game holding, development and publishing group founded in 2012. Its business brings together specialist development studios, publishing operations and esports activities, supporting games from production through distribution, community management and ongoing live operations. The group focuses on competitive multiplayer entertainment for PC and mobile, with Türkiye as its primary domestic market and distribution reaching international audiences.
The group's structure divides production and commercial responsibilities among dedicated businesses. MadByte Games develops games, while Lokum Games handles publishing, distribution and digital operations. Its broader development portfolio also includes casual and cross-platform entertainment through Elite Game Studio. This structure connects game creation with regional localization, free-to-play monetization and long-term support for player communities.
Competitive games and international publishing
The group's best-known property is Zula, a multiplayer first-person shooter developed by MadByte Games and published through InGame Group and Lokum Games. It entered open beta in 2015 and incorporated maps inspired by Turkish locations, including Üsküdar, Çanakkale and Trabzon. Its combination of competitive shooting and culturally familiar settings helped establish a domestic audience before expansion into markets including Latin America, Europe, Iran and the wider Middle East and North Africa.
The wider group portfolio spans mobile adaptations, cross-platform casual games and new multiplayer projects. These include Zula Mobile, also known as Zula Strike, and Elite Game Studio's multiplayer billiards game Pool Elite. MadByte Games is also developing Calypso: Brethren of the Coast, a cooperative third-person heist game with a post-apocalyptic nautical setting.
Beyond publishing individual titles, InGame Group has developed an esports business around its games. Its activities encompass league administration, tournament organization and partnerships that connect gaming with established sports and entertainment audiences. Brand integrations and cross-media collaborations complement its development and publishing work, extending game properties into broader popular culture.
More about InGame Group
Founders and early structure
The four founders were Tuncay Büyükoğlu, Özgür Soner, Burak Gözalan and Genco Alp. The group's early structure also included Ize Gaming, which focused on monetization and developer tooling. These historical roles do not establish current executive appointments.
Esports and cultural collaborations
The group established the Zula Süper Lig and developed esports partnerships with Turkish sports clubs including Beşiktaş JK and Galatasaray Espor. In January 2019, it opened the 2,500 m² Nonstop Zula Espor Merkezi as a venue for league matches and commercial gaming tournaments; the report does not establish the venue's current operating status.
A collaboration with the Turkish television drama Çukur brought the series into Zula through an in-game integration.
Notable credits
4 creditsOffices
Where InGame Group is based
- Istanbul, İstanbul, Türkiye
Istanbul office
HeadquartersOverall corporate headquarters and operating base. The specific Sarıyer street address in the report belongs to MadByte Games.
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