Republic Design

Republic Design is a Dallas-based studio working across motion design, animation, visual effects and brand design. Originally launched as Infinite Fiction in December 2016, it now operates as the design, animation and VFX division of Republic. Its work combines design-driven storytelling with commercial production, serving agencies and brands across advertising, broadcast and digital media.

The studio develops projects from creative direction and concept development through animation, compositing and finishing. Its capabilities include 2D and 3D motion graphics, animated typography, character and product animation, 3D modeling, concept art, storyboarding and look development. Brand strategy and identity design sit alongside its moving-image work, while live-action integration connects animation and visual effects with filmed material. The supplied research also identifies virtual reality and immersive content among its specialties.

Its portfolio includes product animation for Samsung, the Pizza Hut “Logo Evolution” project, Capital One’s “What is an MMA?” campaign and AT&T’s “Connected Home.” Other reported work includes broadcast graphics and sponsor animations for the Big 12 Conference, logo animation and graphics for HBO Max, and projects for Bose, Traton, Estrella Jalisco and Charles Schwab. These projects span technology, food and beverage, financial services, telecommunications, transportation, sports and entertainment.

The studio was established by the partners behind Republic Editorial to meet agency demand for motion graphics, character and product animation, and visual effects. It initially worked from a creative suite adjacent to the editorial business, establishing a close connection between design and commercial post-production.

In early 2022, Infinite Fiction became Republic Design when the group’s design, editorial and live-action production businesses adopted the unified Republic banner. The rebrand continued the studio’s design and animation practice within a broader production collective. Its current Dallas operations share a consolidated facility with Republic’s other divisions, supporting a working model that brings complementary production disciplines together.